Why Landing Pages Seem So Complicated and What to do About It
What if we started with the call to action and grew a page from there? Which components would we add and why?
Entries by Brian Massey
Email Frequency and Relevance: The Instant E-Newsletter
If email is not working for you, it is probably because of low frequency. Here are the instructions for creating a curated e-newsletter that is automatically sent to grateful prospects.
5 Ways to Prepare for the Battle of the Landing Page
I believe so strongly in the power of targeted, focused landing pages, that I’m going to prepare you for the inevitable battles that will ensue. It is inevitable that forces of darkness will swoop down on you as you prepare a page designed for high conversion rates.
Read the Articles that The Conversion Scientist is Reading: For Further Study
When I find a good checklist, best practice or how-to, I save it to my personal library. “For Further Study,” is a scannable, quickly digested weekly email that shares these links with you.
How Does the C-Suite Understand Conversion? The Book of Swagger
How do you equip your CMO to talk about online sales conversion when they get button-holed by the water cooler or broad-sided in the board room? They need a little swagger. You need to tell the story that lies in the data. Give them a Book of Swagger.
41 Other Blogs You May Enjoy
The Junta 42 has published their annual (and last) list of 42 top content marketing blogs. The Conversion Scientist is #23, and honored to be among some great sites.
How a Testing Culture will make you the Zappos of Your Industry
Those businesses that choose not to invest in a testing culture may not be here in 24 months. Those that do may not either, but if they are they will be the leader in their space.
3 Ways to Build Your Internal Credibility with Analytics
To get conversion strategies implemented, you must build credibility interally. Rose Hoston outlines three ways agile marketers do so in my ClickZ article this month.
Hot Seat Video: Content Marketing and Conversion
This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.
Are You Sending Your Store-bought Traffic Off to Mark Zuckerberg?
The common wisdom among social media marketers is “put links to your social media everywhere.” As it turns out, this can hurt your online sales conversion rate.
