How helpful would it be to know what prices and features your competition was thinking about using? One of my readers just sent me a very revealing screenshot. It is one of the pricing pages that Optimizely is testing. It was found by “spying” on their test data. We are able to see this […]
Conversion optimization is now a recognized discipline in the digital marketing stack. This stack roughly looks like this: Brand Development Awareness Advertising Web Property Development Search Marketing Conversion Optimization Loyalty and Evangelism According to MarketingCharts.com, increasing conversion rates is at the top of […]
Ghostbusters was a touchstone for us. Seven years ago, we were launching into a new marketplace – conversion optimization. Like the Ghostbusters, many didn’t understand the value of what we did. Like the ghosts of the movie, the goblins in a website were invisible and ethereal. So, we turned up the volume, donning lab coats […]
Hear the Marketing Land article The staff was assembled, the stage was set. Representatives from every department plus some of the big brass were sitting around the long conference table. I was about to present the data that showed how successful my marketing campaigns had been for the past month. This was important, because it […]
There is a point in almost every testing program in which your confidence will be shaken. Even seasoned professionals experience it. We start off with high confidence having identified opportunities to really improve a site. We’re good at getting that low-hanging fruit early on, but we will inevitably find that many of our great ideas […]
Color preferences are deeply rooted emotional responses that seem to lack any rational basis, yet the powerful influence of color rules our choices in everything from the food we eat to the clothes we wear to the cars we buy. One study found that magazine readers recognize full-color ads 26% more often than […]
The Strongest Online Persuader You’ll Ever Encounter: Yourself The things that make us effective marketers or stand in our way often aren’t external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.Dr. Aaron Balick maps out how our overburdened Ego does it’s best […]
I have to admit, I was a little more nervous than usual presenting in front of an audience of psychologist-marketers. You’ll see what I mean in the video. Why would a Conversion Scientist be invited to speak at a Psych conference? Because our testing is designed to tell us things about your visitors that they […]
Sometime in the next eight days, Conversion Sciences will have published the 300th article on The Conversion Scientist blog. Every one of them is amazing, of course. While some of them were written by amazing guest contributors, I combed through over 200 of them to find the nine that I think you should read now. […]
Here we thought we were the only ones who loved a good periodic table. Data collected from Convirza based on millions of phone calls analyzed in the first quarter of 2014 answers the critical question: what are the differences between a converted call and a non-converted call? McKay Allen shared the results from this study […]
