Use These Surprising Web Tactics to Get More Phone Leads
Brian Massey and Joel Harvey – The Conversion Scientists – talk about the language that they used on a website to make the phone ring.
Entries by Brian Massey
It's Too Late to Optimize. It's Too Laaaaaate.
One Republic’s breakout hit in 2007 was “Apologize.” It’s a very sad-yet-beautiful tune. It’s also one of those songs that our brains like to play with. “It’s too late to order fries. It’s too laaaaate.” Every year when September rolls around, my brain hears a different word than “Apologize.” “It’s too late to optimize. It’s […]
Before You Pop the Champagne, Do Some Post-test Analysis [INFOGRAPHIC]
One of the best reasons to do website optimization is for the wins, when you’ve found a change that delivers real revenue to the bottom line. But before you celebrate, check out this infographic for Marshall Downy’s sobering presentation at Which Test Won’s The Live Event. The event was held in Austin, Texas, The Conversion […]
CRO Secrets of The Conversion Scientist [VIDEO]
Brian Massey is a professional website optimizer. He runs the company Conversion Sciences and is the author of the book Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist. In this interview, Alex Harris uncovers: 1. The real reason Conversion Optimization works. 2. How his company gets the most out of a website. 3. […]
Here's What a $10 Million A/B Test Looks Like to Us
We see millions of dollars in additional revenue through our A/B test strategy. Here’s how we do it.
Tides of Your Website and Tests that Lie [AUDIO]
We encourage every online marketer to begin experimenting with split testing as soon as possible. It is a skillset that empowers marketing to really understand their visitors and generate more revenue from existing traffic. One of the first hurdles you will have to get through is the “damn lying test” phenomenon. This is when a […]
This shop on a busy street is split testing, and you won't believe what they sell.
A “split” is not usually considered a good thing in the world of prophylactics. However, a condom shop that is “split testing” is going to have happy customers and prosperous owners. I had the great pleasure of visiting Estonia and the Netherlands on a speaking tour. While in the Netherlands I stayed in a real […]
Digital Elite Camp 2014 Photo Album
Dear Mom, Just came back from a speaking tour of Europe. One of the highlights was Digital Elite Camp 2014 in Tallinn, Estonia. I met some of the smartest people in online marketing. We shared ideas, we danced, and we swam in the freezing Baltic Sea. Here are some pictures from this adventure. To new […]
The Science of Pricing [INFOGRAPHIC]
Choosing the right price for your product can be stressful and confusing: Pick a low price and you’ll earn too little from your sales, pick a high price and you’ll sell only a few products. So, what is the best pricing practice for my product? The following infographic by Blog Growth will show you 7 […]
The Blue Line that Frustrates Your Visitors
The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We […]
