Using Risk Reversal to Increase Ecommerce Sales: If You’ve Got it Flaunt It
“Risk reversal” turns “risky” into “safe.” Find out how on ecommerce site is using risk reversal strategies to increase conversions and sales.
Entries by Brian Massey
The Most Important Questions to Ask About Your Mobile Visitors
When we stand up a website, perhaps the most valuable question we can ask about our visitors is, “What triggered them come to our website? What problem are they trying to solve?” The question is different when someone comes on their smartphone. The question is, “What triggered them to come to our website from where […]
How Many Steps Should Your Online Checkout Have? [CASE STUDY]
SwellNoMore is one business that changed its cart for technical reasons, and ended up changing their visitors behavior in the process. How many steps should your checkout process have? There are conflicting theories. Some believe that every click, every step offers visitors another chance to abandon the process. They believe that the checkout process should […]
Become a Statistically Significant Marketer [AUDIO]
Statistical significance: It’s not just for impressing your date anymore. If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis. When you say, “We tried that. It didn’t work,” you are claiming to be able to predict the future based on something you did in the past. […]
Conversion Copywriting Guide: Transactional vs. Relational Buyers
There are two broad categories of visitors to your site. Understanding them will make you a better at conversion copywriting. You’ll deliver copy, offers and landing pages that perform. By “better” I mean “money generating” or “lead generating.” Interested? We recently completed a test for one of our clients that generated a 42% lift in […]
Selling Visual Products Online: Case Study
How important are images to your landing page? The formula we use in our Chemistry of a Successful Landing Page includes the element “Image” as a necessary component. At the heart of this is the need for the visitor to imagine owning the product or service. That’s right, even services. For some, it’s difficult to […]
You Are What You Wear: Why Conversion Scientists Wear a Lab Coat
Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?” Why do Conversion Scientists wear a lab coat? This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence Podcast. Roger is one smart cookie, and our conversation flows […]
Use These Surprising Web Tactics to Get More Phone Leads
Brian Massey and Joel Harvey – The Conversion Scientists – talk about the language that they used on a website to make the phone ring.
It's Too Late to Optimize. It's Too Laaaaaate.
One Republic’s breakout hit in 2007 was “Apologize.” It’s a very sad-yet-beautiful tune. It’s also one of those songs that our brains like to play with. “It’s too late to order fries. It’s too laaaaate.” Every year when September rolls around, my brain hears a different word than “Apologize.” “It’s too late to optimize. It’s […]
Before You Pop the Champagne, Do Some Post-test Analysis [INFOGRAPHIC]
One of the best reasons to do website optimization is for the wins, when you’ve found a change that delivers real revenue to the bottom line. But before you celebrate, check out this infographic for Marshall Downy’s sobering presentation at Which Test Won’s The Live Event. The event was held in Austin, Texas, The Conversion […]
