The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]
Michael Brenner says that the future Content Marketing is entertaining. This infographic summarizes what he means by that.
Entries by Brian Massey
Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]
Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.
Google Analytics Setup Basics [Audio]
We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference. Like naming your Views so that you can find the right one easily. Or adding a RAW data view so that you can effectively “backup” your Google Analytics information. I […]
How to Present a High-Converting Value Proposition [CASE STUDY]
The most important part of your website is your value proposition. Find out how to communicate it in words and images. Too often, we confuse our tag line with our value proposition. For a website, the value proposition is the critical message that asks a visitor to explore further and to purchase. Famous value propositions […]
Mobile Advertising [INFOGRAPHIC]
The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: Formula: Number of mobile site visitors divided by the number of actions taken, all multiplied […]
What are You Really Selling on Your Landing Page? [CASE STUDY]
What is your landing page selling? You can answer this question in one of three ways: It’s selling what I promised in an ad or email It’s selling my company and its services All of the above The right answer is number one. Number two is an About Us page. Number three is a typical […]
Communicate More Creatively with Analytics
People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have […]
Rand Fishkin Cracks the SEO Code in 2015
An instagraph infographic captured of Rand Fishkin’s excellent presentation on the changes in SEO at Business of Software USA.
How Homeaway Shifted to a Testing Culture [INFOGRAPHIC]
Team, tech, process and scale: these are the primary components shared by Tania Shershin of Homeaway at the Which Test Won Live Event in Austin, Texas. We captured the high-points of her presentation live in this instagraph infographic. If you want to create a culture of testing in your organization, here is a roadmap to […]
10 Customer-Delighting eCommerce Checkout Usability Techniques
High shopping cart abandonment rates are frustrating. So, we rounded up 10 eCommerce checkout usability techniques to charm your visitors into shopping on your site again and again! There are many good reasons for shopping online rather than in person. But, even for those who regularly navigate the pitfalls of the Internet rather than the […]
