Tracking Your Most Valuable Visitors with Google Analytics [AUDIO]
Account holders blend in with your other visitors in Google Analytics. Learn how to isolate them so you can learn what they want.
Entries by Brian Massey
Copywriting: Getting Past the Bouncers in Your Brain [TODAY]
Tim Ash coined the term “Big fat bouncers in your brain” during an interview on his Landing Page Optimization podcast that he and I were on. I love the image that phrase draws to mind, because it’s true. The bottom line is this: If you want your message to affect and influence your readers and […]
Come Learn Conversion Optimization From the Experts
In Austin, March is just another way of saying “SXSW season” – however, this year, there’s another conference that you might want to consider attending. The first annual ConversionXL Live is taking place from March 11-13 in the hill country just outside of Austin. We like to think of this conference as a form of […]
4 Revelations About Small Business in 2015
A new survey of 1,000 business owners and executives of small businesses has revealed their attitudes as we go into 2015. Dallas-based Wasp Barcode is a small business and took it upon themselves to survey their colleagues, finding out how small businesses felt about the coming year. As a small business, we took an interest […]
7 Ways Online Marketing Pros Kick Off the New Year
Why does the “online” marketer have to do something different from the “other” marketers at the beginning of a new year? There are many reasons. The online marketer is blind without accurate data. The online marketer has wrested control from the grubby hands of IT. The online marketer knows that the seeds of holiday regret […]
Affiliate Marketing is about Relationships says Noah Kagan [INFOGRAPHIC]
It’s unfortunate that I have to fly to Las Vegas to catch fellow Austinite Noah Kagan. However, I was glad to have caught his keynote at Affiliate Summit West 2015. Mainly because he gave everyone in the audience $10. Real money. Is he so desperate for attention that he has to buy an audience with […]
How is Your College or University Stacking Up Online? [REPORT]
The online marketing landscape is more competitive than ever – doubly so if you’re a university or college that’s trying to attract the right kind of students. Although many people think of conversions as something related to business – a sale, a a lead, a subscription, etc. – conversions are just as important to educational […]
Learn How to Optimize Your Higher Ed Landing Pages
Enjoy this fast-paced and very helpful webinar done in partnership with Formstack called “Conversions 101: Optimize Landing Pages for Higher Ed Marketing.” The recorded version is free, and there is a ton of great advice for optimizing your institution’s landing pages.
Homepage Design: It’s Like a Multiple-choice Test
Get out your number 2 pencils and practice your small circles. We fill in some bubbles for you to help you redesign your home page. What if I told you that, when a visitor reaches your homepage, to them it’s just like taking a multiple-choice test? They have a question and you offer choices. Full […]
What to Optimize on your Landing Pages [VIDEO]
We spend our days (and many nights) deciding what could be changed website to increase revenue and leads. Based on our successes, I’d say we’ve gotten pretty good. There are five kinds of things we look at when we are planning website tests. Are these issues on your site? Value Proposition and Messaging Credibility and […]
