Learn How to Optimize Your Higher Ed Landing Pages
Enjoy this fast-paced and very helpful webinar done in partnership with Formstack called “Conversions 101: Optimize Landing Pages for Higher Ed Marketing.”
Click to watch the webinar for free.
The recorded version is free, and there is a ton of great advice for optimizing your institution’s landing pages.
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
- How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
- Using AI to Chat with your Online Business - July 10, 2026
The webinar link logs you in as Brian. Go to Formstack .com to register. Your mics will be on and the audience can hear you if you log-in using the above link!!!
So sorry, Boris. Was that your cough on the webinar?
Hahaha, yeah, sure was… I hit the link and it logged me in automatically… cleared my throat and heard the echo through the webinar. Once people mentioned that you were logged on twice I realized what was going on and left …. unfortunately it took a while before I received the new invite from Formstack so I missed the recording. You think you could get me access to a recorded version. Would love to hear your thoughts on the topic.
So sorry, Boris. Yes there is a recorded version and you’ll get an email on that. For your trouble, I’m happy to spend some time one-on-one if you have a site you’re working to optimize (as we all should be).