Get out your number 2 pencils and practice your small circles. We fill in some bubbles for you to help you redesign your home page.
What if I told you that, when a visitor reaches your homepage, to them it’s just like taking a multiple-choice test? They have a question and you offer choices.
Does your homepage design punish visitors if they make the wrong choice? This is the purpose of those standardized multiple choice tests we’ve been taking since high school: if you guess, you are likely to get it wrong.
We don’t want to punish our visitors for guessing. We can attempt to eliminate the guessing, though.
In 8 Ways Your Home Page Is Like A Multiple Choice Test we explore the rules for designing multiple choice questions provided by the Scholastic website, and then see how these apply to our home page question: “Why did you visit our website today?”