Homepage Design: It’s Like a Multiple-choice Test
Get out your number 2 pencils and practice your small circles. We fill in some bubbles for you to help you redesign your home page.
What if I told you that, when a visitor reaches your homepage, to them it’s just like taking a multiple-choice test? They have a question and you offer choices.
Does your homepage design punish visitors if they make the wrong choice? This is the purpose of those standardized multiple choice tests we’ve been taking since high school: if you guess, you are likely to get it wrong.
We don’t want to punish our visitors for guessing. We can attempt to eliminate the guessing, though.
In 8 Ways Your Home Page Is Like A Multiple Choice Test we explore the rules for designing multiple choice questions provided by the Scholastic website, and then see how these apply to our home page question: “Why did you visit our website today?”
21 Quick and Easy CRO Copywriting Hacks
Keep these proven copywriting hacks in mind to make your copy convert.
- 43 Pages with Examples
- Assumptive Phrasing
- "We" vs. "You"
- Pattern Interrupts
- The Power of Three
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Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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