High Converting Websites: What's the Secret Weapon?
You don’t have to do very many split tests before you find your secret weapon for high converting websites. Here are some hints to our “secret” weapon.
Entries by Brian Massey
How This Online Service Makes Smart People Feel Stupid [CASE STUDY]
Updated April 5, 2015 What could keep a highly motivated potential buyer from completing a transaction on your website? What could make a highly educated visitor feel like a bumbling child? Here’s one way. I am a fan of the blubrry podcasting service. Founder Todd Cochrane hosted one of my favorite podcasts way back after […]
Twins: Spotting Flaws in this Viral Split Test
Split tests are a favored tool of economists, direct response mailers and website optimizers. The primary challenge when creating a split test is being sure that you’re measuring exactly what you think you’re measuring. As my grandmother used to say, “The road to bad conclusions is paved with uncontrolled variables.” Yes, we are a geeky […]
How this Ecommerce Company got a 37.5% Conversion Rate Lift Overnight
They had tried everything, and if you looked at their site, you would find a competent site from an optimization standpoint. Products were presented in a clear way. Navigation made sense. Product pages handled most desires for information. Still, they struggled with a low conversion rate. This company was not a customer of ours, but […]
Conversion Optimization Supernova
In 2014, we declared Austin, Texas the Conversion Optimization Capital of the World. We will be updating our yearly list of Austin’s greatest conversion minds on CRO Day, April 9. Subscribe and see if you agree. If Austin is the conversion capital of the world, it was a supernova of conversion optimization brilliance this past […]
Caution: Sampled Reports in Google Analytics
The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits. The message is a warning you that the report you’re looking at is based on sampled data. Does this […]
Surprises from 2014: Popular vs. Effective Content Marketing
We were surprised at what these six metrics told us about the effective content marketing. What we learned probably applies to you.
How a Little Science Can Save Your Website Redesign
Raise your hand if you’re considering a website redesign. Pretty much everyone, yeah? Well, before you undertake such a massive project, there’s a lot you should consider first…namely the effects such huge changes can have on your conversion rates. Some businesses will pour millions of dollars into a fancy and beautiful website redesign only to […]
Tracking Your Most Valuable Visitors with Google Analytics [AUDIO]
Account holders blend in with your other visitors in Google Analytics. Learn how to isolate them so you can learn what they want.
Copywriting: Getting Past the Bouncers in Your Brain [TODAY]
Tim Ash coined the term “Big fat bouncers in your brain” during an interview on his Landing Page Optimization podcast that he and I were on. I love the image that phrase draws to mind, because it’s true. The bottom line is this: If you want your message to affect and influence your readers and […]
