Mobile Web 2.0: Judgment Day Video
The mobile web is evolving. Here are Joel Harvey’s recommendations for websites to be prepared for mobile web 2.0.
Entries by Brian Massey
Conversion Optimization is Like Retirement Planning, Just More Exciting
A shocking graph; The power of compound interest; What 7% a month growth gets you. I had to study the graphic two or three times before my brain registered what it was saying. We recently enacted a new retirement plan here at Conversion Sciences — a Safe Harbor 401(k) for you odd ducks that find […]
Your Own Conversion Optimization Team
An effective conversion optimization team requires a set of players with special capabilities. Here is the CRO team structure that we put behind each of our clients at Conversion Sciences. We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents […]
Landing Pages: Grilling The Conversion Scientist™
It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference in Portland Oregon. He proceeded to grill me about Landing Pages the special way we build them backwards. You can hear the recording here. We talk […]
UX vs. CRO Webinar Replay
The knockout punch came near the end of the webinar. Who won, UX or CRO? Watch the Webinar Replay Listen to the Podcast We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts. […]
Is Google Using Mobilegeddon to Lead You Astray?
The Threat: Mobilegeddon, Google’s search algorithm change that would penalize mobile websites that weren’t “mobile friendly”. There is little as scary to an online business as having your source of traffic threatened. However, Google put some resources in place and is making recommendations to businesses to help them become mobile-friendly. The recommendations will not help […]
Conversion Optimization has been Around as Long as Commerce
We came across this infographic from ecommerce-platforms.com, The History of Commerce from Cattle to Bitcoin, and realized that conversion optimization has been around as long as commerce. Conversion optimization is the art and science of making more money from what you have. It is about getting more currency from the investments you’ve already made. Today […]
6 Ways Successful Videos Use Stories
In October of 2014 iNature Skincare, a small skincare company, sought to increase visits to their website and grow recognition of their products. They sponsored a video called “Comfortable” proposed by an independent filmmaker. It was a gamble. The video went viral, with over 4 million views on YouTube in the first two weeks. The […]
Nail the Top of Your Landing Page for Surprising Results [VIDEO]
The long-scrolling flat style landing page is all the rage this year. This style of landing page suffers from some problems, however. Large background images slow load time. Information is presented in small bites. Sometimes more copy is needed. Banded sections often look like the bottom of the page, reducing scrolling. With the right approach, […]
"Isn't Mobile-friendly Like Being Pregnant?" Questions about the Mobile Web
Elliott asked the question, “Isn’t mobile-friendly like being pregnant?” during my SEMRush webinar Mobile Test Results: What Mobile Web 2.0 Will Look Like. His point was that Google, with its Mobilegeddon update, will grade you as mobile friends or not. I would turn that question around. “Is your mobile website Google-friendly and is it visitor-friendly?” […]
