Brian Massey in a lab coat doing a podcast interview.

It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference in Portland Oregon.

He proceeded to grill me about Landing Pages the special way we build them backwards. You can hear the recording here. We talk about

  • Making great offers
  • Giving visitors a way to take action
  • Providing Proof and Trust
  • What business porn is
  • Ways to avoid abandonment

We learn that pretty pages often aren’t the highest converting pages. If pretty always won, I’d be president by now.

3Q DIGITAL DOWNLOAD EPISODE 13: CONVERSION OPTIMIZATION


21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

  • 43 Pages with Examples
  • Assumptive Phrasing
  • "We" vs. "You"
  • Pattern Interrupts
  • The Power of Three
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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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