Grilling The Conversion Scientist About Landing Pages

It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference in Portland Oregon.

He proceeded to grill me about Landing Pages the special way we build them backwards. You can hear the recording here. We talk about

Making great offers
Giving visitors a way to take action
Providing Proof and Trust
What business porn is
Ways to avoid abandonment

We learn that pretty pages often aren’t the highest converting pages. If pretty always won, I’d be president by now.

3Q DIGITAL DOWNLOAD EPISODE 13: CONVERSION OPTIMIZATION

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

43 Pages with Examples
Assumptive Phrasing
"We" vs. "You"
Pattern Interrupts
The Power of Three

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Author
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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Landing Pages: Grilling The Conversion Scientist™

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21 Quick and Easy CRO Copywriting Hacks