There is a point in almost every testing program in which your confidence will be shaken. Even seasoned professionals experience it.
We start off with high confidence having identified opportunities to really improve a site. We’re good at getting that low-hanging fruit early on, but we will inevitably find that many of our great ideas just don’t work.
It’s humbling, the right kind of humbling.
With patience, our picture of the visitors coming to a site become clearer. On-going success is due not to our own brilliance, but to what we learn in the Valley of Death that kills so many testing programs before they’ve matured.
We can take you through the Valley of Death.
Have a conversation with a Conversion Scientist this week to see what our testing team can do for your bottom line.
Inspired by the excellent blog Indexed.
- We A/B Tested a Web Form Against a Quiz. Here is what we learned. - July 20, 2023
- How to Compare Data When You Move from Google Analytics to GA4 - April 7, 2023
- CRO and SEO Working Together with Jason Fisher - November 17, 2022