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Entries by Brian Massey
From Viral to Buy: Designing Buyer Journeys [CASE STUDY]
Online retailer iNature Skincare® sponsored a video that turned into a phenomenon. Released on October 29, 2014, the Comfortable: 50 People 1 Question video had garnered over 4 million views within two weeks. iNature Skincare had sponsored a viral hit. Unfortunately, sales did not rise as much as one would think. Why not? It is […]
Google Analytics Blind Spots
Are you blind because your Google Analytics setup has blind spots? Do you know when one of your visitors gets a 404 error? You should. Transcript: Google Analytics Blind Spots That Must Be Corrected Do you know how your overlay popups affect conversion? They really should know. Is Live Chat helping or hurting your sales? […]
A New Book From Jeffrey and Bryan Eisenberg
It was a book by Jeffrey and Bryan Eisenberg that helped launch Conversion Sciences as a business way back in 2006, Waiting for Your Cat to Bark? These brothers and Austin residents have together and individually produced a number of eye-opening and ground breaking volumes, such as Call to Action and AB Testing. These books […]
Your Rotating Headers Don’t Have to Kill Your Conversion Rate
It’s like a virus on the web: Rotating Headers, also called “Carousels” or “Sliders”. Designers recommend them. Content Management Systems provide widgets to implement them. And everyone is copying their competitors, which makes them spread. Those of us that test websites know one thing: We can almost always get a higher conversion rate with a […]
Landing Pages that Make Search Marketers Successful [VIDEO]
One of the best way to capitalize on traffic coming from search ads is by getting the search landing page right. Full hour of training.
The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]
Michael Brenner says that the future Content Marketing is entertaining. This infographic summarizes what he means by that.
Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]
Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.
Google Analytics Setup Basics [Audio]
We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference. Like naming your Views so that you can find the right one easily. Or adding a RAW data view so that you can effectively “backup” your Google Analytics information. I […]
How to Present a High-Converting Value Proposition [CASE STUDY]
The most important part of your website is your value proposition. Find out how to communicate it in words and images. Too often, we confuse our tag line with our value proposition. For a website, the value proposition is the critical message that asks a visitor to explore further and to purchase. Famous value propositions […]
