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Alaskan Discount Store Experiences Real Shopping Cart Abandonment

Ecommerce CRO

Women’s Bay, Alaska – 98% of Shoppers abandon their full shopping carts.
In an event termed, “Reality imitating the Internet,” a trove of shoppers left shopping carts full of merchandise at the checkout counters of this small Alaskan discount retailer.
“Everything seemed fine, “ said store owner Edsel “Mac” Jones. “They were shopping, comparing prices, asking questions… then they just dropped off their carts and left.”
Jones estimates that some 100 carts were left for his employees to restock, and that only two store visitors completed their purchases.
When asked why they didn’t complete the checkout, shopper Marnisia “Seeya” Firth said, “Oh, I don’t have any money. I just love to shop! I still want to go abandon something at Crazy Lorath’s down the street before they close. Then maybe I’ll catch a movie.”
“Easy. The line was too long,” said abandoning shopper Mustapha Monty, who estimated he spent an hour filling his cart. “I wasn’t really sure I wanted all this stuff, and then there were these two other people in line ahead of me, so I bailed. I’ve got places to be!”
Another shopper complained that they were afraid the store bagging clerk would require a tip. “I wasn’t sure what was appropriate. Tip? Don’t tip? It was easier just to leave.”
Store owner Jones lamented that he and his staff would have to restock all of the items. “I’ll probably have to close down for a few hours. How do Internet stores restock all of their empty carts?”
“Restock?” asked a shopper overhearing our interview. “Can’t you just leave it here in case I come back?”
In related news, diners in a New York bodega request to read the store’s privacy policy before ordering.

Are you collecting abandoned shopping carts at the end of your day? Let us help fix that!

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Shelly Koenig
Shelly Koenig
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Shelly Koenig
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February 19, 2014/by Shelly Koenig
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3 replies
  1. Warren Whitlock
    Warren Whitlock says:
    February 19, 2014 at 3:27 pm

    Wonderful explanation of one of my favorite peeves. I prefer the shopping experience to appear as if the vendor likes it when I’m there.
    Only thing worse is the stores where calls/chats during the process make you feel like you were better off not engaging and interrupting their slumber.

    • Brian Massey
      Brian Massey says:
      February 19, 2014 at 3:39 pm

      You read quite a bit into my little satire. That’s the beauty of satire, perhaps. Thanks for commenting!

  2. zoplay
    zoplay says:
    April 2, 2015 at 5:42 am

    I for one agree with the unexpected cost. It turns me off when I am presented with something like that when I think I have the amount figured out. I have to say though, if unexpected costs have an adverse effect as far as cart abandonment, then the opposite should also be the same.
    Zoplay Inc

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