buyer personas

What Bouncy Bob, Lost Lucy, Methodical Mary and One-hit Juan will tell you about your business.

“It’s people!” Detective Thorn declared in the 70’s apocalypse flick Soylent Green.
The same can be said about analytics.
In the conversion lab, website analytics is a clinical tool, sterile in its collection of data on our visitors and their behaviors. It is capable of providing rafts of data and reams of reports over hundreds of metrics. And all of this is of little help to us in making business decisions.
I’ve given my analytics a more human face, and I think it will work for you as well.
In I use two metrics and two helpful Google Analytics features to capture the behavior of four characters that visit our sites.

Bouncy Bob will spend below average time on the site and will visit few pages during his visit.
Like Bob, Lost Lucy will spend little time on the site, but will hit a number of pages higher than the site’s page-per-visit average. It’s like she is lost and trying to find something relevant.
One-hit Juan spends a great deal of time on the site, but visits few pages. He lingers on some content before moving on.
Finally, Methodical Mary spends a great deal of time and visits many pages. This is typically considered a sign of high engagement.

When I apply these personalities to The Conversion Scientist blog, I find that:

  • Like most sites, Methodical Mary will drive the highest subscription rate. She’s engaged, staying for a long time and seeing lots of pages. She is also seeing my offers to subscribe multiple times.
  • Lost Lucy’s are, surprisingly, my second best visitor. She doesn’t  convert at nearly the rate that Mary does, but perhaps she likes what she sees and wants to be reminded to come back when she has more time.
  • I would expect Bouncy Bob to have the worst conversion rate, but he beats Juan.
  • Juan visits an average of one page per visit, but stays for an average of more than ten minutes. What’s going on here? I suspected that he was watching one of the many videos I post on the site. But when I look at the pages that Juan frequents, I find something different: they all have links to other sites that open in a new window. The time-on-site clock is ticking while Juan checks out another site!

Juan shows us one of the pitfalls of links to other sites. If you open links to other sites in a new window, it skews your analytics reporting, and doesn’t seem to really help visitors come back to your site.
What can you learn from the people that you meet in your analytics?

It’s people! Analytics is people!

Every site has one visitor in common: Googlebot. Googlebot is an unusual visitor that few of us understand. Understand the persona profile of Googlebot and use it to your advantage.

If you follow The Conversion Scientist, you know that a failure to understand your visitor is conversion suicide.

So how do we get copywriters, designers, developers and marketers to configure their site for this powerful king-maker visitor? The same way we do this for our human visitors: We personify them.

Building Empathy For Googlebot

Personas are a challenging topic. Personas are, well, personal to every business. You can’t cheat off of anyone else’s paper when putting them together. Whether you’re going to spend 30 minutes dashing off what you know about your online visitors or invest in a full workup to hack your company’s intelligence, you have to do the work. You can’t borrow from someone else’s case study.

There is one exception, and this visitor may be on your site as you read this.

I’m going to use a persona to help you relate to Googlebot. All of the components are here.

Building empathy for Googlebot.

Building empathy for Googlebot.

Note: I’m sure those of you experienced in SEO could add to this persona. Please do so in the comments.

My Search Engine Land column “Building Empathy for Googlebot” this month is a persona profile of Googlebot, and any site should be able to use this to their advantage.

Put it somewhere everyone on the Web team can see it; print posters, put it up on Basecamp, add it to your war room.

It should go right next to your other personas. Don’t have any? Contact us and we’ll help you understand if personas will move your online business forward.

Here’s an excerpt:


Name: Googlebot

Education: Ph.D. in Kindergarten

Gender: Male. Definitely male.


While Googlebot is one of the most pervasive presences on the Internet, little is known about him. It is widely believed that he has an undiagnosed combination of savant syndrome and autistic disorder.

This condition is marked by super-human analytical powers combined with an inability to connect basic concepts or understand simple social norms. Googlebot does not have a sense of humor.

Another reason for this diagnosis is Googlebot’s amazing but selective memory. Googlebot has an unwavering fascination with words and an uncanny ability to remember the links that connect the Internet’s far flung pages.

It is widely believed that Googlebot is also good at counting large sums of money.

Googlebot can identify and recall a seemingly unlimited number of images and videos, but has no understanding of their meaning.

Mode Of Persuasion: Methodical

Googlebot analyzes information slowly and logically. Methodical visitors need lots of detailed information.

Visitor Commentary

These are Googlebot’s needs in his own words:

I’m an excellent surfer. I come to your site on Tuesday… definitely Tuesday afternoon. I read your pages. I see your words. That tells me everything about you. You use some words over and over and I can tell what you talk about. Of course there are the meta tags. Descriptions, descriptions are good; and the page title. Headings have words and I like to count the words in headings and see if they are in other places on your site too.

Links. I like links, definitely. Link text has words and I like to compare them, compare them to the other words in the other places. The link text words tell me about the place they link to. Must … resist … urge … to … follow … until … done … here.

Of course, you have links back to your site, 497 links — definitely 497 – and the words on those links – they call it anchor text, but anchors are on ships and ships float on water and I don’t see many sites about ships and water — and I can compare those link words to the words in the other places on your site.

I’m an excellent surfer, you know.

Uh-oh. Your site doesn’t change much. 99.93% of text is the same as last time I visited, 99.93%, definitely 99.93.

Uh-oh. Images. Video. Strange blobs of pixels. Of course, I can’t see them, but sometimes they have words, alt text words and then I know everything about them and I can compare those words to the other words on the site.

Sometimes people try to trick me with invisible text or wrong keywords meta tags or funny links from sites with very different words, and then I stop visiting and stop counting words and stop tracking links and then the site disappears since I don’t like lying liars.

Of course, I’m an excellent surfer.

Questions To Be Answered

What questions Googlebot is trying to answer on your site.

  • Which pages to index (sitemap.xml)
  • Which pages to skip (robots.txt)
  • Primary domain (canonical info)
  • Words that define each page site (title tag, description meta tag, keyword meta tag)
  • Words that readers can see: Heading tags, body copy
  • Words that readers cannot see: Image alt text and title text
  • Links to other sites
  • Links from other sites telling Googlebot what the site is about

Calls To Action

This is how we ask Googlebot to take action. For Googlebot, a “conversion” can be defined as getting a page on our site indexed in the Google database.

Sitemap.xml tells Googlebot which pages to index and how to prioritize them.

Internal links with keywords in the anchor text helps Googlebot find pages and associate words with those pages.

Recommended Strategies on Converting the Toughest Visitor of All

  • Do not attempt to sell Googlebot anything or invite him to join your email list.
  • Change content frequently. Googlebot loves blogs.
  • Don’t attempt to contact Googlebot or Google support.
  • Use video. Googlebot seems to like video, even though he can’t understand it.
  • Create content that makes other sites link to you.
  • Link to sites that have words similar to yours.
  • Put transcripts of videos on the page.

Is All Of This Necessary?

While it may seem unnecessary to experienced SEOs to have a persona for Googlebot, think of the copywriters who must write for the site, but don’t have SEO experience. Think of the designers that may not understand the search implications of their media choices. Think of the executives who don’t understand why they should invest in SEO.

All of these people will gain a better understanding of Googlebot and the challenges we face when designing a site for him (or her).

Now think about the human visitors to the site. How would a few personas help everyone communicate with real people?

As it turns out, personas help a lot.

For more on user personas.

Brian Massey




Originally published on Search Engine Land.

Why do so many marketing departments have trouble turning personas into actionable marketing gold? I believe it is because traditional “buyer personas” are too broad in their definition.

In this post, I introduce you to Touchpoint Personas and identify their key components.

I will compare the concept of touchpoint personas vs buyer personas. If you are interested in user personas check them out on this article.

Personas are fictional representations of your customers designed to help you understand what to say to prospects and how to deliver content to them.

There is no better predictor of conversion success than the availability of personas.

“Your market research with an attitude, your analytics in a skirt.”

The Anatomy of a Great Online Persona

Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your customer service support people, unwavering in his desire to get what he wants. Amy is that segment of your house list who got distracted before she finished ordering online.

None of these people exist, but they are powerful guides for any business that wants to grow in an age of digital content.

Melanie, Bill and Amy are touchpoint personas, and they can walk right into any meeting you have and “lay down the law.” They know what they want, and they are your ally in getting the resources you need to deliver.

Read on to learn why a touchpoint persona is so powerful and to figure out what information you should include to help you understand the customer.

Creating online Touchpoint Personas for increased persuasion and conversions. Key components and differences with buyer personas. Read on.

Creating online Touchpoint Personas for increased persuasion and conversions.

How is a touchpoint persona different from a buyer persona?

Those businesses with the most effective content marketing strategies are using buyer personas as their guide. But, buyer personas have the following limitations when it comes to creating a customer journey and its implementation:

  • They may not be found in every channel. A buyer persona that visits your brick and mortar store may never buy online.
  • They often do not comprehend the limits and strengths of individual channels. In the store, the salesperson is the primary way customers interact with your brand. Online, there are far more communication options.
  • The demographics associated with each are open to interpretation. What kind of home does a person making $175,000 a year live in? Some may say a mansion. Some may say a small ranch.
  • Touchpoint personas focus the team on one channel: the store, the website, the phone, the social graph, etc. The result is fewer personas per channel and more specific personas, which means a more consistent effort on the part of your production teams.

Creating online touchpoint personas: the 7 Components

Here are the components of the touchpoint personas that Conversion Sciences creates for clients. Much of this has been adopted from the book Waiting for Your Cat to Bark? by Bryan and Jeffrey Eisenberg.


Demographics play only a small part in the touchpoint persona. Age and gender give us an idea of their technical savvy and possible communication styles. Business role will be important for B2B and some B2C sales.

Don’t muddy the water with demographics that don’t apply. For example, marital status may not be helpful in a B2B sale. If not, don’t include it.

2Customer Commentary

The customer commentary answers the question, “Why are they coming to this site at this time in their lives?”

Unlike buyer personas, the customer commentary is written in the voice of the persona. This helps the marketing team empathize with the people visiting your site. It provides the proper vocabulary for writing and keyword research. Answer this question, and you will know exactly how to create content and ad copy for them.

3Mode of Persuasion

The customer commentary will tell you much about the way a certain kind of visitor is going to make a decision, from which you can identify their mode of persuasion.

Will they decide to take action quickly or slowly? Will they seek to decide emotionally or logically? The Eisenbergs outline four primary modes of persuasion to guide your designers and writers: Competitive, Methodical, Humanist and Spontaneous.

4Funnel Points or Customer Touchpoints

What is bringing the persona to this touchpoint, and where are they arriving?

  • Did a referral drive them to type in your domain?
  • Did an online search bring them to your home page?
  • Did a banner ad or email bring them to a landing page?

List these scenarios here, and strive to get visitors close to their points of resolution as directly as possible. Don’t limit these touch points or funnel points to those currently in your marketing mix, but consider new outreach methods based on how these types of customers will find you.

5Points of Resolution

What are the important pieces of information this kind of visitor needs to feel comfortable and confident in taking action? This is your content guide, from which your editorial calendar will rise. Points of resolution may be as simple as “price and delivery” or as complex as “a full understanding of our manufacturing process.”

6Conversion Beacons and Conversion Points

The conversion beacon calls a visitor to action. A conversion point tells you that a visitor has taken action. In the online world, a big red button may serve as a conversion beacon, and a confirmation page may be the conversion point that tells you that a visitor has completed a form.

These map the visitors’ buying processes to the businesses’ selling processes. They also tell you which key performance indicators will gauge the success of your changes.


Touchpoint personas are quite thorough and will generate more ideas than can be reasonably implemented, but one conversion beacon or one content item may have a significant impact on leads and sales.

The Eisenbergs recommend listing out the actions generated from these personas. Estimate the minimum time, positive impact and smallest effort for each of them on a scale from one to five. Add these three values together and start working on those with the highest total.

Keep your customer personas out of the drawer

Your touchpoint personas should influence your decisions, and they should evolve as you learn what is working and what is not. Don’t put them in a drawer when you’re done. Print them out and put them in your conference room or break room.

Consider placing them on a collaborative system so that the organization can change them organically.

Like Frankenstein’s monster, it is easy to create personas and customer journey maps, but it is more difficult to breathe life into them.

To thoroughly explore the power of touchpoint personas, I strongly recommend the book Waiting for your Cat to Bark? by Jeffrey and Bryan Eisenberg. For more on touchpoints please read Social Media Marketing: An Hour a Day by David Evans.

Do you use touchpoint personas or something similar? If so, are there additional things that you include?

The Anatomy of a Great Web Persona was originally published on a post for the Content Marketing Institute

Brian Massey

P. S. Get full access to the Lab when you join The Conversion Scientist email list.

Personas provide three powerful points that will help you focus your marketing and advertising dollars, and justify more spending.

This is why Personas can mean bigger online projects.

The power of fake people

Imagine your most important customer, let’s call her Melissa, walking into your meeting room and laying the law down to your manager, telling them exactly what she wants from your Web site.

Now imagine that she’s not just your most important customer, but a representative of hundreds or thousands of your customers. Would she be able to change minds and influence decisions?

This is the power of Melissa. She is your Market Segmentation Study personified. She is your analytics report in a skirt. She is legal counsel for your creative team and a force to be reckoned with.

Melissa is an example of a persona. She represents the desires and fears of a large number of your prospects and customers in the most human and compelling way.

She isn’t real, but she will seem more real than any chart you can concoct.

Personas provide three powerful points that will help you focus your marketing and advertising dollars, and justify more spending. This is why Personas can mean bigger online projects.

Personas provide three powerful points that will help you focus your marketing and advertising dollars, and justify more spending. This is why Personas can mean bigger online projects.

Why Personas Have So Much Power

Roy H. Williams puts it best.

“Your business has three or four customers living at thousands of different addresses.”

Get to know them and they will lead you in the right direction.

Personas provide three powerful points that will help you focus your marketing and advertising dollars, and justify more spending.

1. You can Relate to People More Than Data

Melissa has a name, a face and a story. She is the perfect age, has the right income, and the ideal home environment to represent large numbers of your customers. With each little decision that marketers and business people make each day, you can ask, “What would Melissa do?” Each time you’re asked to make changes to your messaging, media, or offers, you can ask, “Would Melissa want this?”

You will relate to her as a marketer, manager, owner, CEO, Vice President or agency. This means better decisions, defendable positions, and consistent execution. Melissa is good.

2. Personas Create Consensus

The process of creating personas must involve anyone who would “know” Melissa. She is the personification of data, sales experiences, product research, customer support calls and personal experience. To make her whole, you must involved these functions in her creation.

Then, when budget time comes around; when knee-jerk initiatives seek to copy a competitor; when programs are proposed that are questionable, everyone will remember Melissa when you invoke her name.

3. Personas Turn Your Focus Outward

In any organization, it is easy to turn inward; to focus on the next product or the next campaign. Too many marketing conversations begin, “How can we get our message out more?”

Melissa changes the conversation.

“What could we do to get Melissa interested faster?”

“Why isn’t Melissa visiting the site?”

“What does Melissa need to know to go ahead and buy?”

These questions are fundamentally different. They are outward looking. Everything from strategy to copy to design will open to Melissa like a flower, and she will react.

The Key Components of an Online Persona

I’ll be covering the key components of an online persona in my SXSW Panel, provided you vote for it and it gets accepted.

I’ll also show you some of the decisions personas have influenced for my clients.

Give the panel idea your vote and then attend SXSW Interactive.

Meanwhile, check out Best Buy Customer Profiles or Personas.

Brian Massey

You can connect with thousands of visitors to your site by understanding only four modes of persuasion.

Modes of Persuasion: Relate to Four Connect with Thousands

Relate to Four Connect with Thousands

Communicating is connecting. If you’re communicating successfully, each of your readers will feel that you are writing directly to them.

I’m going to introduce you to a method of writing that will forge strong connections with your readers.

You will understand your readers when you understand the four “Modes of Persuasion.” Every visitor fits into one of four modes, and, as will see, each mode describes a different way of connecting. If you can master each of these modes, you can effectively draw anyone closer with your words.


The Four Modes of Persuasion

Each of your visitors will come in one of four modes: Competitive, Methodical, Humanist, or Spontaneous.

COMPETITIVE visitors are looking for information that will make them better, smarter or more cutting-edge. Use benefit statements and payoffs in your headings to draw them into your content.

METHODICALS like data and details. Include specifics and proof in your writing to connect with them.

HUMANISTS want information that supports their relationships. They will relate to your writing if you share the human element in your topic.

SPONTANEOUS visitors are the least patient. They need to know what’s in it for them and may not read your entire story. Provide short headings for them to scan so that they can get to the points that are important to them.

When you understand that every visitor consumes information differently, you can build empathy with more of your readers. In time, your content will appeal to a wider audience making your Web site more enjoyable and accessible.

You can learn more about these four Modes of Persuasion in the book Waiting for Your Cat to Bark? by Bryan and Jeffrey Eisenberg.

21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

  • 43 Pages with Examples
  • Assumptive Phrasing
  • "We" vs. "You"
  • Pattern Interrupts
  • The Power of Three
  • This field is for validation purposes and should be left unchanged.

If you’re considering investing in a social marketing campaign, and you haven’t nailed your e-mail strategy, you may be investing in the wrong place.


The Superstitions That Keep You From E-mail Success

The Superstitions That Keep You From E-mail Success

I don’t think business owners and marketers are dumb. I think that they’re just superstitious. Like walking under a ladder, they fear that if they really step up their e-mail strategy, they’ll come to some sad end with only the pity of their loved ones to show for it.

Often, they’re afraid they’ll be punished by the god of “corporate image” and the unforgiving taskmaster, “brand.”

Here are the superstitions that keep us from making e-mail the effective, inexpensive marketing tool that it should be.

If I send e-mail, I’ll be seen as a Spammer

So, what is SPAM? It’s unsolicited or irrelevant e-mail.

Technically, irrelevant e-mail isn’t SPAM, but the reaction is the same, and usually involves words that I won’t publish here.

So, what isn’t SPAM?

  • It’s e-mail that I’ve specifically asked for.
  • It’s e-mail that I anticipate getting, even if I don’t read it all.
  • It’s e-mail that let’s me opt-out any time I feel it’s not relevant.
  • It’s information delivered to me in the way I want it if my inbox is my primary information source.

If you can satisfy these requirements, you are providing a valuable service. In fact, if you don’t send e-mail to someone who has opted into your newsletter or notification program, you’re breaking a contract with your prospects and customers. It’s dishonest to offer something and not follow through.

People get too much e-mail

No. People get too much unimportant e-mail. If you send valuable information to people who need it, you too can be important.

You may not be “I read every one of your e-mails immediately” important, but you can be.

Don’t worry. If their needs change, if they lose interest, they’ll tell you by unsubscribing (since you make this so easy).

People don’t want e-mail

If not by e-mail, then how will your prospects learn to solve their problems? Do you think more of your prospects are reading blogs? Do you think more of your prospects are on social networks? Twitter?

That people are using social media to get their information is only true for very specific segments of our the population. Members of the Baby Boomer generation and Generation X love their inboxes. Millennials do to, they just won’t admit it.

Let your readers decide. If you don’t have a plan for helpful, engaging e-mail, you’re denying them one of their favorite avenues of communication.

E-mail is old technology

E-mail is in its infancy. It is not a mature medium destined to fade away soon at the feet of a social media god. We are just learning how to deliver effective communications via the inbox. New technologies are being brought to bear, enabling inbox jockeys to get only the e-mail that is important, urgent, or highly desirable.

You just have to be sure you’re delivering something that is important, urgent, or highly desirable.

It takes too much time to do a newsletter

Then don’t do a newsletter.

If you can write a blog, you can write an engaging e-mail. In fact, if you have a blog, services such as Feedburner and Mailchimp will automatically send an e-mail to your subscribers every time you post. With Mailchimp, for example, you can create a template that includes promotional offers that will go out with your blog-to-e-mail posts.

My boss is more interested in social marketing and video

E-mail has an amazing quality that so many social media don’t. It’s measurable. You know who opened, who read, who bounced, who clicked, what they clicked on and if they forwarded the e-mail to a friend.

Plus, if you believe my premise that e-mail is the largest social network on the planet, you know that there is no better way to expose your video and social properties than through a list of interested individuals who’ve said they want to receive it.

No social network grows without e-mail. Why would your offering spread without it?

The “I’m No SPAMmer” Recipe

Since it’s easy to send e-mail without being a SPAMmer, why not do the following things:

  • Add a way to subscribe to your helpful or entertaining e-mail communications on every page of your Web site. Add a checkbox to every form. If you want to be extra diligent, ask the recipient to verify their e-mail address before they’ll receive anything.
  • Take the time to generate content that is going to help your readers solve their problems, educate them, or entertain them. Write as a human to a human. You do it everyday when communicating with your colleagues. Worry less about the design and more about your reader.
  • Be sure to offer an unsubscribe with each e-mail. Be CAN SPAM compliant by putting your mailing address on the e-mail. Don’t send e-mail to people who unsubscribe.
  • Send as often as the quality of your content allows. I received five e-mails in one day from American Airlines. They were telling me about the status of the flights I was scheduled to board. This wasn’t too much. It was welcome. Certainly there’s something valuable enough to send once or twice a month.

Most of this functionality will be provided by any of a hundred E-mail Service Providers (ESPs) for about a penny an e-mail. Plus, they’ll manage your relationship with Internet Service Providers to ensure that more of your e-mail makes it to the inboxes it’s destined for.

We’re talking about all things related to online marketing strategy and conversion at The Conversion Scientist. Get every post
directly to your inbox and you won’t miss a thing.


Photo courtesy zettmedia via stock.xchng

Flip through Best Buy's Personas • Best Buy customer profile

Flip through Best Buy’s Personas or Customer Profile

Oh no! The secret’s out.

Best Buy actually took the time to profile their customers with the intention — GASP — of selling more to them. The Consumerist finds this somehow disingenuous, that one of the biggest consumer electronics retailers on the planet is not interested in selling to customers that aren’t profitable.

Maybe it’s not OK for Best Buy to do this, but do you feel some moral obligation to sell to anyone, even if you don’t make money? I don’t.

According to writer Meg Marco, Best Buy’s sins include catering “only to its most profitable customers, or ‘angels.'”

That sounds like a pretty good idea to me.

Keep reading, and I’ll lay an even bigger shocker on you.

We All Carry Personas Around With Us

The truth is, that The Consumerist has a set of personas. They just haven’t written them down. A quick review of their content will tell you that one of their key personas is the angry, cynical or distrustful consumer who likes to rant, and who will spread The Consumerist’s message to their friends via email, Digg, StumbleUpon, etc.

This is how they grow their business.

These crazed consumers are their “angels.” Meg may even see someone like me — a marketer — as a “demon” on their site. The Consumerist content is targeted, relevant, and engaging, but only to those readers who will help them sell more and more advertising.

That is the power of personas, and you can use them in your business too if you want to sell more or generate more leads.

A Scandal in the Making

Here’s the shocker. I have a set of personas for this blog. And I’ve even gone so far as to write them down.

Yes, it’s a scandal in the making. I can already see the headlines:

Exclusive: The Conversion Scientist Seeks to Grow Audience!

Blogger Targets Content Away from Uninterested Readers!

If you’ve read this far, you’re probably one of my angels. I write for you and seek to provide value to you. You specifically. I’ve created my personas so I can target my topics and writing style to you. I think this will make you read more and share my stuff with your friends.

This is how I grow my blog.

I’m going to introduce you to my personas in the course of this series on conversion Web strategies. Don’t miss a post.

Do you think you will see yourself in them?

Click here if you would like to know how personas can mean bigger online projects. Thanks to Britton Manasco of Illuminating the Future for sending me this.

Conversion Scientists love their crayons.

Watch the ConversionCast of the Site We’re starting something new here at Conversion Sciences: The ConversionCast.

A ConversionCast is a detailed analysis of a page based on two primary scales: The four Modes of Persuasion and visitors’ position in the Sales Process.

Learn more about the Modes of Persuasion in the book Waiting for Your Cat to Bark? by Bryan and Jeffrey Eisenberg.

A Proven Process for Improving Your Web Site

These two issues are key to making your Web site convert. You should understand that everyone comes to your site in a certain mode, which the Eisenbergs name Methodical, Competitive, Spontaneous or Humanistic. These modes are based on research on Myers-Briggs personality types and Jungian archetypes.
You must also realize that visitors to your site are at different stages of the buying process: Awareness, Consideration or Action.

Watch These Two Five-minute Examples

In ten minutes you should begin to understand how to look at your Web site, and how to improve your conversion results.

NOTE: These turned out a little big, but consider these the HD versions. Please comment with your thoughts and ideas.

We’ll be doing more of these in the coming weeks. Don’t miss a single ConversionCast.

ConversionCast: Designing for Personas


21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

  • 43 Pages with Examples
  • Assumptive Phrasing
  • "We" vs. "You"
  • Pattern Interrupts
  • The Power of Three
  • This field is for validation purposes and should be left unchanged.