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Conversion Optimization Blog:

5 Extreme Personalization Examples That Actually Worked

Extreme personalization works… but it’s hard work. We know that the more narrowly our marketing is focused, the more likely people are to respond. The most extreme version of this is 1-to-1 marketing, which while effective, is not really scalable. Through creativity and technology, however, several companies have been able to utilize extreme personalization at scale, and…

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A Comprehensive Guide To Increasing Conversions With User Reviews

You already know that online reviews are a big deal. But what you may not realize is that you have a TON of available options for taking control of your user review profile. There are some insanely effective ways to acquire and harness user reviews in 2017, and the businesses that are utilizing these strategies…

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8 Proven Strategies For Increasing PPC Campaign Conversion

What if I invited you to go on a trip to nowhere? Sounds absurd doesn’t it? Without knowing the ultimate destination, you can’t just pack your bags and leave. The same is true with PPC. The ultimate destination of a PPC campaign is the conversion, and when it comes to getting new users in your conversion funnel, few…

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The 3 Most Effective Marketing Strategies For Ecommerce Businesses

Ecommerce is a now a $2.35 TRILLION pie. It’s big. It’s getting bigger. And it’s why we’ve spent a lot of time over the last few years talking about ecommerce optimization. For many new and even established businesses, however, the problem is less about conversion and more about getting people to your website in the first…

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9 Lessons On Home Page Optimization From A Multiple Choice Test

When my daughter was choosing colleges to apply to, two of the key drivers in her decision were here scores on the SAT and ACT. These aptitude tests, in part, determined two things: Her ability to answer multiple-choice questions. Her ability to get into certain colleges. I was interested in the psychology of this staple of standardized testing: the multiple-choice test….

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