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Conversion Optimization Blog:

Make Ex-Amazon Prime Members Your New Loyal Customers

In May, Amazon announced one of its most significant changes to ever impact Amazon customer service – a steep 20% increase to the annual fee for Amazon Prime members. Amazon began rolling out the increase to renewing Prime members on June 16th. According to a recent survey by Effective Spend, 54% of Prime members are…

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It’s The Little Things That Count With CRO

Big, bold, radical, redesign tests always move the needle the most. That is if you know your market, really really well.  But through the years, I’ve found that it’s the little things that count with CRO.  Even today I’m excited every time I find an interesting case study that highlights something that you wouldn’t have likely…

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7 Conversion Copywriting Hacks You’ll Wish You Knew About Sooner

Note: The following conversion copywriting tricks are reprinted from the ebook 21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions. You just lost some potential revenue. There goes some more. A poor conversion rate will pick your pocket day after day. That’s why you’ll love these 7 conversion copywriting hacks. They’re quick and easy….

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GDPR Compliance: Are Your CRO Tools Ready?

Check Your CRO Toolbox for GDPR Compliance

Dennis van der Heijden has researched the implications of GDPR compliance on a variety of tools that we use everyday to optimize websites. He covers conversion rate optimzation (CRO) tools that include workflow, digital analytics, form analytics, heatmap, session recording, on-site surveys, QA, performance optimization, and A/B testing tools. Sure, GDPR is complicated—but here’s one…

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