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Conversion Optimization Blog:

The 3 Most Effective Marketing Strategies For Ecommerce Businesses

Ecommerce is a now a $2.35 TRILLION pie. It’s big. It’s getting bigger. And it’s why we’ve spent a lot of time over the last few years talking about ecommerce optimization. For many new and even established businesses, however, the problem is less about conversion and more about getting people to your website in the first…

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9 Lessons On Home Page Optimization From A Multiple Choice Test

When my daughter was choosing colleges to apply to, two of the key drivers in her decision were here scores on the SAT and ACT. These aptitude tests, in part, determined two things: Her ability to answer multiple-choice questions. Her ability to get into certain colleges. I was interested in the psychology of this staple of standardized testing: the multiple-choice test….

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Multivariate Testing for High-traffic Websites

Multivariate Testing: Promises and Pitfalls for High-Traffic Websites

Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind of testing, and offers some ideas for the future.

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