CRO 102: Intermediate Level

Have you already mastered the basics? Let’s move on to the next level, which includes user testing techniques, conversion funnels, analytics, fundamentals and more.

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A one-size-fits-all landing page approach may be driving your cost-per-acquisition through the roof. Create more landing pages to match ad offers: Hunter Douglas example.
Nordstrom.com prioritizes the guest checkout over the account creation. Plus, add to cart compliments the shopper’s taste. We like little touches like this.
How to identify what keeps visitors from converting on your site.
Example of an ad with multiple ad extensions.
Conversion Optimization Examples: Homepage Carousel vs None
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