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My Internet Marketing Oedipus Complex: The Confirmation Bias

By avoiding our online marketing confirmation bias or Oedipus Complex we lay the path to greater insights and greater profitability. This is a guest post by Craig Andrews. Sorry, no salacious stories about sons killing their father and sleeping with their mother. But in Oedipus Rex, Sophocles had insights about Online Marketing more than 2 […]


Sales Revenue Optimization – A Yes Brainer

This is a guest post by Alexander Richter How to get a new sports car when you run an e-commerce company? Revenue/Visit – nice Things will happen In most cases the conversion on an e-commerce website is a sale. The measure of how many people bought is vital since you can not only evaluate the […]


The Importance of Good Distribution Within E-commerce

This is a guest post written by Melissa Sawyer The internet has revolutionized many aspects of modern life, from the way we work, to the way we shop. E-commerce is an industry built entirely around the internet. Purchases in e-commerce occur solely within an online environment eliminating the elements of physical interaction that using a […]


Mobile Phone Calls = Higher Conversion Rates

This is a guest post by Jason Wells of Convirza (formerly LogMyCalls), who has some interesting data on the power of phone calls – and good reasons to measure your web-influenced call traffic. One of the byproducts of the mobile marketing explosion is an increase in the number of phone calls businesses receive. BIA/Kelsey, in […]


Conversion and Google Maps Optimization

This is a guest post by Brian Combs of ionadas local. A Local SEO Horror Story About eighteen months ago, the SEO agency of which I was then a member was hired by a company in the travel industry. Their websites were seeing a 20% drop in traffic from Google. Even more worrisome was the […]

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