This is a guest post by Ryan Farris. According to a study conducted by Bain and Co., the cost of acquisition for a new customer can be 600-700% more expensive than retaining an existing customer. This is not surprising to anyone. So, why is that so many companies still struggle with high rates of attrition. […]
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By avoiding our online marketing confirmation bias or Oedipus Complex we lay the path to greater insights and greater profitability. This is a guest post by Craig Andrews. Sorry, no salacious stories about sons killing their father and sleeping with their mother. But in Oedipus Rex, Sophocles had insights about Online Marketing more than 2 […]
Austin, Texas, is now recognized as a cluster for conversion optimization experts. And it’s a big enough cluster that some are willing to go all out, calling it the Conversion Capital of the World.
This is a guest post by Alexander Richter How to get a new sports car when you run an e-commerce company? Revenue/Visit – nice Things will happen In most cases the conversion on an e-commerce website is a sale. The measure of how many people bought is vital since you can not only evaluate the […]
This is a guest post written by Melissa Sawyer The internet has revolutionized many aspects of modern life, from the way we work, to the way we shop. E-commerce is an industry built entirely around the internet. Purchases in e-commerce occur solely within an online environment eliminating the elements of physical interaction that using a […]
This is a guest post by Hagi Erez, Founder/COO Pluralis. CMOs and CRO professionals all know the challenges and the extensive resources (both financial and human) that are involved in building the ultimate landing page — the one that doesn’t stop converting. I said, “Why not build a community of professional optimizers, via the power […]
This is a guest post by Jason Wells of Convirza (formerly LogMyCalls), who has some interesting data on the power of phone calls – and good reasons to measure your web-influenced call traffic. One of the byproducts of the mobile marketing explosion is an increase in the number of phone calls businesses receive. BIA/Kelsey, in […]
This is a guest post by Katleen Richardson of Marketing AdvantEdge If you’ve been in business for a while and have only recently started to develop your online presence, the idea of having to measure your online marketing performance can be daunting. Even for those who have more experience in the world of conducting business […]
Guest writer Susan Lahey tells the story of the surprise she got when she installed Google Analytics on her site.
This is a guest post by Brian Combs of ionadas local. A Local SEO Horror Story About eighteen months ago, the SEO agency of which I was then a member was hired by a company in the travel industry. Their websites were seeing a 20% drop in traffic from Google. Even more worrisome was the […]