This is a guest post by Hagi Erez, Founder/COO Pluralis.
CMOs and CRO professionals all know the challenges and the extensive resources (both financial and human) that are involved in building the ultimate landing page — the one that doesn’t stop converting.
I said, “Why not build a community of professional optimizers, via the power of crowdsourcing, to work on these pages and optimize them? We can then gamify it by pitting the best copies in a contest-type scenario against each other and award a prize for the highest converting copy.”
No matter what type of business, the constant unknown is that you don’t know what will to work until you try it, test, and then retest. The pages you think will convert the highest, in reality, might convert the poorest and vice versa. If you keep hitting this conversion wall, your only option is to test another idea, and there are many creative ideas from different conversion experts to choose from. This is the core idea behind Pluralis.
It is statements like the one below that inspire me to continue building the Pluralis platform, making it as user friendly and intuitive as it can be.
US B2B ECOMMERCE SALES TO REACH $559 BILLION BY THE END OF 2013
– Forrester Research
Pluralis is crowdsourcing the art of conversion optimization through a network of global optimization experts. The platform provides these CRO aficionados with an intuitive and user friendly platform, whereby they can make changes as they see fit and the contest holders can provide feedback on the copies that have been submitted.
Pluralis is all about equal opportunities. For online businesses, it is a sure win because of the low risk and great benefits they receive by realizing higher conversion rates. It is a win for the creative optimizers in the Pluralis community who are granted a cash reward while lifting not only rates but their CRO confidence level.
By using their good eye and knowledge of what it takes to make a landing page convert, the creative optimizers in the Pluralis community can optimize the page as they see fit and be in the running to not only win large cash prizes. They can also use it as their own virtual conversion playground to hone skills and market themselves through hard work.
Small businesses might not have the resources (time or financial) to hire teams of copywriters and designers, go over revisions, approve drafts, make changes, test and then go through the entire process all over again. Sometimes, all it takes is a few small changes to boost conversion rates well above 20%. Upon conclusion of testing, the optimizer with the winning page would win a client-specified reward based on their page’ percentage level of lift over the control page (the baseline).
Testing is another area that can prove quite costly for a company and is based more on what a business thinks might work than what actually does. For companies that have many landing pages to test, this is also a huge cost to consider.
Via crowdsourcing CRO efforts, small and medium-sized businesses can now compete with the larger and richer companies to do professional LPO (Landing Page Optimization), and they can do it without paying tens of thousands of dollars. Moreover – they pay for results and not efforts. If there is no lift, businesses are not obliged to pay and can even relaunch the contest at no extra charge.
The entire crowdsourcing concept for businesses is so attractive as they now have access to the skills of global communities. It creates competition.
Successful companies such as 99designs are the perfect example of this trend. By creating a marketplace of those who need design work and those who can answer their needs, 99designs’ solution promotes competition, where anyone can join and be in the running for a prize.
The power of the crowd has the ability take your business higher whether it is for composing a jingle, building a website or optimizing your landing pages. Welcome to the New and Improved Internet Revolution.
Hagi Erez, Founder/COO Pluralis
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