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Find out how to A/B test copy, the words, images, captions, and fonts that you use on your website persuasively. Learn how data can be used to find out if your copywriting will deliver conversions. I believe that copywriters suffer from a particular kind of post-traumatic stress disorder. It comes from the fact that anyone […]
What is the ultimate marketing technology stack? Join us in learning how to build a MarTech stack with Dan McGaw from Effin’ Amazing. Dan McGaw sees the threads that connect customers to websites to campaigns to decision makers. We call these “MarTech stacks” and they are the hot topic in digital marketing these days. We […]
Returning customers are worth more than you think. So, here are 4 easy to implement ways to increase customer retention and customer retention rates. If you’ve listened to any of the top conversion experts lately, you’ve likely noticed them distancing themselves from the word “conversion”. While the goal of “conversion optimizers” is ultimately to increase […]
Today, I’m going to shed a spotlight on the topic of content promotion. It’s one thing to have nobody read that 500 word post you just threw up to meet a deadline. It’s another thing entirely when you invested $1,000 into a world class resource and you’re still seeing a flatline in analytics. You know […]
They came. They saw. They left immediately and never returned… You’ve worked very hard to get visitors to your landing page. You’ve probably spent a lot of money as well. And while you are ready to sell to them now, you might be getting ahead of yourself. If you want customers to push your buttons, you […]
You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating? This Uber complete 110-point ecommerce conversion optimization checklist holds the answer. At Conversion Sciences, we have an ecommerce conversion optimization checklist that our team goes through when evaluating a new client website. […]
You already know that online reviews are a big deal. But what you may not realize is that you have a TON of available options for taking control of your user review profile. There are some insanely effective ways to acquire and harness user reviews in 2017, and the businesses that are utilizing these strategies […]
When you think of email marketing for your eCommerce site, what comes to mind? Like most eCommerce business owners or managers, you might be thinking about the newsletters you send to your email list subscribers or the transactional emails that go out automatically once a shopper on your site completes a purchase. But think about […]
Are your PPC ads plaid and your landing pages polka dots? That is, are your PPC ads and landing pages in alignment? Check out these great tips and maximize conversions. Pay-per-click (PPC) advertising can be a highly effective way to get your products in front of new prospective customers and drive sales, but only when […]
If you are anything like me, you’ve made your fair share impulsive purchases online. Unlike trekking into brick-and-mortar, I never get on the Internet with the intent of pulling out my credit card. Yet, inevitably, I’ve got two food delivery subscriptions and a blouse from the JCrew factory store shipping out tomorrow. Are your visitors […]
