What’s the first thing visitors see when they come to your site?

If the answer isn’t a promotional video, you are probably missing out on a sizable chunk of conversions.

In addition the broad trend of increased video consumption – that reached 80% of all web traffic by 2019 – promotional videos in particular are having a significant impact on conversion rates across multiple industries. The addition of promo videos has led to 300% conversion increases in email blasts, 80% boosts on landing pages, and 20% improvements on ads.

But most importantly, users are 64% more likely, on average, to purchase a product after watching a related video.

Of course, not all promotional videos are created equal, so today, we’ll be looking at 5 essential qualities the highest converting videos tend to have in common.

1. They Get Straight to The Point

For most new website visitors, you only have one chance to make a killer first impression. In fact, Diode Digital discovered that 60% of visitors will watch your pomo video before reading any site text and will even share their experience when you present them with a “share this video” button. Even more encouraging, Invodo reports that 92% of mobile video viewers share video. So not only will a solid promo video help with conversions, it can benefit your inbound marketing efforts as well.

This suggest that users are likely to begin watching your promo video, but for how long?

Studies on internet browsing show that the average attention span of browsers in 2015 was 8.25 seconds, down from 12 seconds in 2000. Another study done by Vidyard concluded that if you didn’t gain your audience’s attention in the first 10 seconds, you would lose 20-25% of your viewers.

What this means for you is that the first 10 seconds of your video are critical. You can’t waste time setting up a payoff. You need to get straight to the point.

And this urgency doesn’t just apply to the first few seconds. You can’t afford to waste time at any point in your promo video. According to Wistia, optimal video length is around 2 minutes. Beyond two minutes, there is a significant drop-off in engagement.

Wistia graph on video engagement over time

If for some reason 2 minutes just isn’t going to cut it, you can go up to 12 minutes without seeing the next dropoff in engagement. The most important thing here is the video itself. If you’re holding people’s attention, you can go longer without losing as many viewers. If your video sucks, keeping it to two minutes isn’t going to magically make it effective.

2. They Have Higher Production Quality

With shorter attention spans and a rising volume of videos being made, companies need to make sure that their videos meet a competitive level of production quality.

We have all seen low production quality videos. They sound like garbage. The camerawork is shaky. The editing (if there is any) is about the quality you’d expect from home movies. To increase conversions you have to capture your audience’s attention and nothing says “don’t buy from me” like a low quality promo video.

So what can you do to increase video production quality?

Obviously, the camera you use is important, but with the quality of smartphone cameras these days, virtually everyone has access to a camera that meets the cut for video quality. For our purposes, we are going to focus more on three areas that are often overlooked.

1. Sound
2. Lighting
3. Framing

If you don’t do a good job in these three areas, even a $5,000 camera won’t be enough to save your video.

Sound Quality

For recording videos where a subject will be speaking to the camera, you should purchase a lapel microphone. Lapel mics attach directly to the subject’s clothing, making it an ideal choice for recording interview-style footage. These mics will help make the audio more crisp and focused while also reducing sound interference from unwanted sources.

lapel mics don’t have to be expensive

As you can see, these types of mics can be required relatively cheaply, but you’ll want to do your research to find out what you need for your shoot.

Lighting

Proper lighting is another essential component of making high quality promo videos. You don’t want your footage to be under or over exposed, so setting up lights will eliminate any unwanted shadows. Even the most basic lighting set up in a production will make a huge difference on set. The three point lighting technique (shown below) is well known in the video production world and is probably the most versatile lighting technique.

3 point lighting technique

1. The key light is the main light in the video and is used to help light the subject of the video. Typically the key light is placed offset to the side of the camera as shown in the diagram above.
2. The fill light is considered a secondary light and is almost always placed on the opposite side of the key light. The purpose of the fill light it to fill the shadows casted by the key light.
3. The back light somewhat speaks for itself in that it is the light that is placed on the back of the subject you are shooting. It aids in distinguishing the subject from the background of the scene and gives them more of a three-dimensional look on camera.

Lighting is one of the biggest differentiators between professional and amateur videos, so even just using this basic technique of three point lighting will improve your video production’s quality immensely.

Video Framing

The rule of thirds is a critical building block to the rules of high quality video composition. It is a simple technique to apply to your video setup that will make a big difference with no extra effort.

To apply this technique, mentally draw a tic-tac-toe board across your screen, like you see below.

The rule of thirds

Now try to keep the subject and other points of attention along those lines. The positioning is pleasing to the eye and allows the viewer to observe the background as well. Like lighting, it’s something you might not be aware of unless you’re looking for it, but if you compare a professional video and an amateur video side by side, it will immediately jump out at you.

3. They Make Your Brand Likeable

Written communication is extremely limited. With video, you have a chance to tap into the non-verbals that are so important to communication.

That can be both a blessing and a curse, however, as it means you must be aware of the more subtle vibes you are sending out in your videos. The buying process, as you know, is not always a rational process. At the end of the day, people trust and buy from people and brands they like. And while it’s difficult to put a metric to likability, in most cases, you still need to achieve it.

Fortunately, the likeability standard doesn’t require rocket science to achieve. Sometimes all it takes is a genuine smile. A split test conducted by Wishpond showed a 10.7% increase in profits when their ad showed someone smiling versus someone not smiling. That’s a huge increase for such a small change. While natural smiles are not always easy to pull off, especially if you are trying to make videos with non-actors, having the participants relax and watch funny videos pre-shoot can help.

Everybody loves a smile

4. They Explain The Product & It’s Value

Educating potential visitors through video is one of the best conversion techniques out there. In fact, 98% of users say they’ve watched an explainer video to learn more about a product or service.That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.

When making an explainer video, try to follow this structure:

1. Identify the problem that your product or service is trying to solve for your customers
   • What are they struggling with? What are their pain points?
   • Aim to highlight them in the first sentence of the video as a question. This sets the tone and grabs their attention. Immediately follow up with 2 other questions to really hook them in the first 8 seconds.
2. Build the need for your product or service
   • How will the product make a difference?
   • Introduce who you are, why you are credible, and why you have created your product or service.
3. Present the solution
   • How specifically does it solve their problems? What can they expect after purchasing?
   • Tell them about your product or service and highlight the end results.
   • What benefits does each element of the product give them? Break it down piece by piece so they understand the full value.
4. Create a sense of urgency
   • What will they miss out on if the don’t buy it immediately? What will they gain from buying immediately?
   • Outline why solving their problems sooner than later will make their life better. This will prevent them from bouncing after the video and compel them to purchase.

5. They End With A Clear CTA

The video is over and your viewer watched the entire thing, congratulations!

Now what?

This is where you prompt the viewer to take action. They have demonstrated a clear interest in the video (otherwise they would have bounced after 15 seconds) so now you need to give a clear call-to-action (CTA). A recent study by Quick Sprout showed that conversion rates increased by 144% when you showed a CTA after the video.

Since they are already on your website, you likely want to get them to either purchase or opt-in so you can place them into a funnel. This process should be as simple and straightforward as possible.

One way to add a CTA is to prominently display it outside the video. The key here is that it needs to be be obvious and clearly connected with the video itself.

CTA to the side of the video.

Another option is to actually overlay the CTA on the video itself.

CTA overlay

Summary

A promotional video can be a huge asset to your business, and if you haven’t considered making one before, you should definitely re-evaluate.

Remember that you can always outsource various pieces of the process if fully outsourcing is too expensive, but you don’t feel capable of doing everything yourself. Remember to invest in a competitive level of production quality, be authentic, get to the point, try to be likeable, and add a clear call to action that is simple for your viewers to follow. That recipe alone will put you light years ahead of your competition.

Have you tried running a promo video before? Tell us about your results in the comments.

The other day, I was working with a client who had well over 30,000 email subscribers. I initially anticipated that any campaigns we sent would receive a decent amount of traffic, yet when I looked at his send history, I discovered his click-through rates were abysmally small. On average, barely half a percent of his subscribers were clicking on his emails, netting just 150 clicks per send and a sale every few emails.

A similar client, on the other hand, was getting 500+ clicks and 2-3 sales per email with only a 5,000 subscriber list.

What was the difference?

Why was the smaller list performing so much better?

There are, of course, many factors that go into email marketing, but today, I want to discuss the one that tends to be the most misunderstood.

The lead magnet.

Your lead magnet determines who subscribes to your list and sets the tone for their experience with your brand. When you get it right, you position yourself for purchases down the road. When you get it wrong, the leads might as well not even be there.

In this article, we’ll look at why great lead magnets work so well, and by extension, we’ll shed some light on why others (possibly including yours) fail to perform.

What Is A Lead Magnet?

A lead magnet is anything offered for free in exchange for the recipient’s email address.

The immediate goal of a lead magnet is to get email subscribers. There are only so many people who will like your content SO much that they’ll just subscribe to your list in order to receive emails from you. A lot of people will simply read a bit and then leave, and a lead magnet is designed to incentive some portion of those people to give you their contact information for later follow up.

Where many business make a mistake is in thinking that “some portion” means “as many as possible”, but we’ll get to that later.

Because you are giving away the lead magnet for free, it’s typically important that it costs you little to nothing to create and distribute. This is why ebooks are one of the most commonly used types of lead magnets. As a digital product, once the initial file is created, it costs nothing to copy and give away as many copies as you like.

Here are several different types of leads magnets that are commonly used:

• Whitepaper
• Coupon or Discount
• Ebook
• Video Series
• Access to a Database
• Checklist
• Case Study
• Downloadable Blog Post
• Webinar
• Email Series
• Educational Course
• Free Software Tool
• Free Trial of Premium Software

The type of lead magnet you choose will depend on your business. What does your audience want? In what ways do they consume content? What is your team even capable of producing?

But ultimately, a great lead magnet comes down to two simple things:

The Two Primary Objectives of a Great Lead Magnet

A great lead magnet accomplishes two things above all else:

1. It attracts the right people
2. It positions those people to purchase

If your lead magnet fails at either of these, it fails period.

Objective #1: Attract The Right People

A common misconception with lead magnets is that more = better. If Lead Magnet #A gets double the subscribers of Lead Magnet #B, it must clearly be the superior choice.

Right?

A 30 second conversation with anyone in sales will tell you otherwise. If option #B is getting highly qualified leads while option #A is getting unqualified leads, it’s not even a contest.

If quantity was all the mattered, we could just do Macbook Pro giveaways all day and get “leads” by the thousands. And barely any of those people would be even remotely interested in purchasing our product.

Quality is even more important than quantity when it comes to evaluating a lead magnet. You want to attract as many of the right people as possible while not appealing to those outside your niche.

A great example of this in action comes from Ulyses Osuna of Influencer Press. Influencer Press is a PR agency that gets people published on popular business blogs like Forbes, Entrepreneur, Business Insider, etc. Accordingly, their sitewide lead magnet deals specifically with this goal.

A great lead magnet example from Influencer Press

For anyone interested in getting published on a site like Forbes (the target market), an inside look at Ulyses’ email correspondence is a very attractive offer. At the same time, it’s not going to be a must-download for virtually anyone outside the target market.

In other words, it hits the nail right on the head.

When pitching your lead magnet, try to hit on the following four points whenever possible:

• Promise: promise something specific in exchange for the user’s email
• Target: make it very clear who the lead magnet is intended for
• Key Benefits: like with direct response copywriting, address all key benefits the lead will get from your lead magnet
• Call to Action: call the reader to take action, enter their email, and receive the lead magnet

Attracting the right people is a big first step, but it’s still only half of the story. We still need to do one more thing…

Objective#2: Position Leads For Purchasing

Your lead magnet’s usefulness doesn’t end when the visitors clicks “subscribe”. In fact, it’s just getting started.

The lead magnet will set the tone for your relationship with the lead, so even if you attract the perfect leads, it won’t mean much if engaging with your lead magnet leaves a bad taste in their mouth.

This is where a lot of businesses and marketers mess up. It’s somewhat easy to think of a lead magnet pitch that will excite your audience and get them to enter their email. It’s a lot harder to deliver the goods with quality that is worthy of the hype.

“Download the 10-step process I used to make $100,000 in 3 months with no prior experience.”

That sounds great. I want to make $100k in 3 months. If you don’t seem like a hack, I’ll probably give you my email on the off chance you can deliver on such an insanely big promise.

And when you inevitably don’t, you will never hear from me again.

That’s an extreme example, but it illustrates how simply getting the email address doesn’t mean you have a legitimate lead. If you don’t deliver the goods, you can kiss that lead goodbye.

But fulfilling your promise is the easy part.

The trickier part of this second objective is actually positioning the lead for purchasing. The goal here isn’t to simply not annoy the lead. They’ve just requested a custom piece of content from you. They have literally asked you to send them a pitch.

Obviously, you can’t give them a pitch disquised as a lead magnet. That fails everything we just talked about. Deliver on the promise first and foremost. But take every opportunity to establish your expertise, demonstrate your past results, highlight your value, and position yourself as a great purchase in their minds.

A great example of this comes from Dave Rogenmoser of Entrepreneur Alliance. Dave’s lead magnet promises to help users create a $10k per month cashflow business, and instead of providing a simple PDF, he directs leads to a lengthy, well-designed HTML page, complete with multiple chapters, real data, and step-by-step instructions. Throughout the guide, he references products he sells, pitches his membership site, and positions the reader to respond to the follow up emails in his autoresponder.

A great lead magnet example from Entrepreneur Alliance

Remember:

You can’t skimp on quality, and you can’t forget to position the lead for purchasing.

Both are essential to your lead magnet’s success.

10 Reasons Lead Magnets Don’t Perform

Now that you know what to aim for, let’s go through some of the reasons that lead magnets don’t perform well. Most of the problems come down to failing our two objectives, but even if you knock those out of the park, there are other factors that can snatch defeat from the jaws of victory.

1. Generic promise that doesn’t appeal to a specific audience
2. Intriguing promise that appeals to the wrong audience
3. Weak content that doesn’t deliver on promise
4. Solves a problem, but not an urgent one
5. Lack of trust signals or social proof on landing page
6. Poorly designed graphics on landing page
7. Weak headline or CTA on landing page
8. Solid content that fails to position lead for purchasing
9. Autoresponder content doesn’t synergize with lead magnet
10. Lead magnet doesn’t synergize with tripwire product

While we don’t have time to dive into each one of these mistakes, any one of them can derail your lead magnet’s performance.

Conclusion: Optimize Your Lead Magnet

Creating a great lead magnet that performs well for your business is really not that hard. It’s simply a matter of attracting the right audience and positioning leads for purchasing.

Unfortunately, many businesses create their lead magnets as a sort of afterthought, failing to invest the time and energy required to make something special.

Don’t fall into that trap. If you sort of just threw up your own lead magnet, take this opportunity to re-evaluate and make sure you’re hitting the right objectives.

Copywriting is the focal point of conversion rate optimization. It’s the glue that holds the conversion funnel together. We offer ten copywriting tips to create copy that converts.

You can’t afford to get these wrong.

1. Take Your Readers Through A Narrative

They say that good storytellers make the best salespeople, and that’s not a hard concept to believe.

We all know those people – the people who have a way with words and make anything they’re talking about interesting. When you hear someone telling a story (and telling it well), it’s easy to feel like you’re a part of it. We get sucked into the flow of words, thoughts, and ideas.

The psychological term for this phenomenon is called “neural coupling“, and it describes how the listener’s brain patterns tend to mirror that of the speaker during communication. This coupling occurs when the listener is engaged with the flow of communication and breaks when they get distracted or are unable to comprehend what’s being communicated to them.

Now, notice this point didn’t read “tell a story”.

Storytelling has a place in marketing, but when we’re writing copy for a website landing page, telling a story in the traditional sense isn’t always the best use our limited space.

Instead of story, think narrative.

A narrative is an account of connected events, with connected being the key word here. It’s very, VERY important that every piece of copy on your landing page is connected.

Many landing pages I see today consist of a bunch of copy segments that cover a range of topics and hit on everything the site owner thought would be important to cover. In the worst cases, the site owner selected a WordPress template and then hired a copywriter to fill in the text spots.

There is no flow. There is no connection. There is no chance to create that neural coupling effect with the reader.

Instead of creating multiple segments, think through the journey you want to take your readers on. Where are they when they land on your page? Where do you want them to be when they get to your final Call to Action (CTA)?

To help you get started, here’s the narrative template I like to use with many of my clients:

1. Open with your value proposition to let the reader know exactly what you’re offering.
2. Hit on the core problems your product/service is designed to solve.
3. Transition into the way your product/service solves those problems.
4. Hit on all the key benefits that go along with using your product/service.
5. Paint a picture for the reader of their lives with your solution.
6. Call the reader to take action.

Connecting your landing page in a narrative flow will go a long way in engaging readers with your message.

2. Simplify & Condense Whenever Possible

“The most valuable of all talents is that of never using two words when one will do.”

– Thomas Jefferson

You have a limited amount of space and time to communicate your value and capture your reader’s’ interest.

55% of visitors spend less than 15 seconds viewing a landing page before deciding to leave. It’s incredibly important that you effectively communicate your core value proposition within that brief window.

You already know the importance of a great value proposition, but this condensed approach shouldn’t end after the fold. Each segment of your landing page needs to be treated as though you have an extra 15 seconds to compel the reader forward to the next section.

At no point do you the luxury of babbling. At no point can you take the reader for granted.

Every word on a landing page needs to be optimized. Every sentence needs to be intentional, clear, and concise, from the opening headline to the closing CTA.

This does NOT mean your page should be brief. It’s important that you say everything you need to say. It simply means that you should communicate everything you need to communicate in as few words as possible. Every segment needs to be the optimal version of itself.

3. Keep The Visual In Mind

When writing the copy for a landing page, it’s important to remember that the copy will be viewed within the context of a visual design.

Reading a landing page is not at all like reading a letter, a blog post, or even an email. Images, video, visual design elements, and even interactive features can be a big part of the user experience. The copy is still THE most important element, but it will be viewed in the context of the page’s design.

It’s important that you keep this visual experience in mind when writing the copy.

In other words, NO WALLS OF TEXT.

• Utilize headings and subheadings.
• Keep paragraphs to 2-3 sentences.
• Use bullets and numbers.
• Use proper spacing and kerning.
• Make sure there is plenty of “white space”.

In other words, don’t do this…

This company description doesn’t talk about the reader

Visual elements like those I just recommended allow the eye to easily track from point to point without distraction. While the copy is king, it needs to play nice with the design to ensure its narrative is easy to read, follow, and comprehend.

This is why I always recommend my next point…

4. Collaborate With The Designer

When creating a new landing page, you should always have your copywriter and designer work together from the beginning. This should be standard practice for ANYONE hiring a copywriter… and yet, in my experience as a freelance copywriter, it’s very rare.

Too often, copywriting is viewed as a “fill in the gaps” activity that occurs after the website design is finalized.

This is a massive mistake. The purpose of the copy is NOT to fit the design. The purpose of the design is to highlight and facilitate the copy. If your copywriter is filling in lorem ipsum text blocks, you are seriously hampering their ability to create a compelling narrative.

Don’t use latin as a placeholder in your designs. Design should follow copy.

At the same time, copywriters (especially beginning or intermediate copywriters) can be a bit text heavy and ignorant of how to create copy segments that are compatible with modern design, resulting in the problems I mentioned in Point #3.

This is why I always recommend that clients have their copywriters and designers collaborate on landing pages simultaneously. When the two work together, the copy can be highlighted without compromising the visual design.

5. Write With Personality

Look, have you ever talked with someone who has no personality?

Yeah, that’s what it feels like to read formal copywriting.

If you are anything like everyone I’ve ever known, you will nod your head sagely and agree with this point. You probably even have a blog post on your site with this exact copywriting tip proudly displayed in a list similar to this.

This seems to be one of those points that is widely understood yet somehow flies right out the window the moment fingers hit keyboards.

The reality is that most people struggle getting thoughts to paper. By the time they are able to articulate what they’re trying to say, there’s no mental capacity left for personality or nuance, and as a result, the copy comes out sounding formal and stale.

Or worse, it’s nothing more than a paragraph full of buzz words…

This is a paragraph full of buzzwords.

Write copy like you are speaking directly to your target audience. How do they speak? How do they like to be spoken to? If you are talking to doctors, your copy might need to be academic or a bit more formal, but if you are speaking to patients on behalf of doctors, your copy shouldn’t sound like a medical conference presentation.

If you struggle with this, either hire a copywriter, pay for tone-focused editing, or write, write, write until you don’t have to think so much in order to translate your thoughts to words on a page.

6. Write Multiple Drafts

Remember in high school when you had to submit a 1st draft and then a 2nd draft and then a 3rd draft?

There was actually a reason for that, and the reason is that your 1st draft usually sucks.

Don’t believe me? Maybe you’ll believe Ernest Hemingway:

‘The first draft of anything is shit.’ – Ernest Hemingway

So yeah, stop settling for your first draft like a chump and start taking advantage of the revision process. Even better, create multiple versions of your most important talking points and then get 3rd party feedback on the variations.

And ultimately, you really don’t need to guess perfectly with your copy. The ideal copywriting strategy is to write multiple versions, each optimized around a different conversion hypothesis, and then A/B test them with real site visitors.

Want to know if your copy converts?

7. Prioritize Clarity Over Cleverness

If you were super into Mad Men, you probably suck at digital copywriting.

Prioritize clarity over cleverness, not the Mad Men approach.

Clever copy doesn’t convert. Clear, compelling copy converts (say that 5 times fast).

Your goal as a copywriter is to clearly communicate the value of the offer, the problems it solves, and the benefits of using it to the intended user. If you can be clear and clever, that’s fine, but only one of those will pay you back for the time you spent writing it.

8. Focus On The Emotions Behind The Decision

“Sell the sizzle” and “be emotional” are pretty stereotypical copywriting tips, and while they are not universally applicable, they tend to be correct more often than not.

Human beings very rarely make decisions from a purely analytical standpoint. We are an emotional species and our emotions heavily dictate our behavior.

There are two primary ways in which emotions affect our decision-making:

1. Immediate emotions
2. Anticipated emotions

Immediate emotions are those experienced in the moment the decision is being made. These can be related to the decision itself or they can be the result of other external stimuli.

For example, if you get in a big argument with your spouse, leave angry, and then begin evaluating a purchasing decision, that anger is an immediate emotion effecting your decision-making.

Anticipated emotions are the emotions someone anticipates experiencing as a result of a given decision.

For example, if you are debating whether to purchase a new SaaS product, and you are thinking about all the time it could save you, the associated emotions are anticipated emotions.

When you are writing your copy, it’s important to think through any consistent immediate emotions that might surround your visitors’ journey to you. What motivated them to click that add or search for that keyphrase, and how might that give you a read on their immediate emotional state?

Even more importantly, how can you resonate with the problems your readers are facing and then help them genuinely imagine a positive future with your product?

This is what your copy should be focused on.

9. Write To One Person

One of the biggest mistakes businesses make with their copy is trying to communicate to everyone at once. It’s been quite surprising to me how often a business owner will come to me to write copy, and when I ask them, “Who is your target audience?” they reply, “Everyone”.

Here’s a secret. “Everyone” is NOT your target audience. In fact, The more people you are trying to fit into the same sales pitch, the less effective it will be.

The best copywriting is written to a single reader. It’s focused on a specific customer profile and the interests, needs, and aspirations that come along with that profile.

If you don’t already have that profile defined, all you have to do is go talk to your customers.

A great example comes from Sujan Patel, who spent hours upon hours reviewing customer support logs and talking directly with the customers themselves. The onboarding improvements that came from those conversations resulted in an incredible 250% lift in conversions for his business.

Write your copy to someone specific instead of using a catch-all mentality.

10. Break The Rules & Test The Results

General rules and best practices are great. When you start with what works on average, you will probably end up in a better spot than if you were to just winging it.

That said, if you do what everyone else is doing, you’ll get the results everyone else is getting. Sometimes, it’s beneficial to break the rules and try something new.

But the difference between strategic rule breaking and “winging it” is data. You should always be A/B testing your copywriting, but if you are going to break away from best practices, you absolutely need to begin A/B testing your content.

“The difference between strategic rule breaking and “winging it” is data.”

Copywriting Tips Conclusion

Okay… my sermon is delivered, and now I’m washing my hands of this.

You can’t afford to get these wrong.

Whether you write your own copy or bring in outside help, it’s critically important that you follow all 10 of today’s tips when creating your landing pages and conversion funnels.

Obviously, there are many more important tips for great copy, and I’d love to hear your favorites. Let me know your #1 copywriting tip in the comments.

2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones.
If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line?
Now’s the time to get optimization efforts in motion, and we’re excited to hear about what you have planned for 2017. Leave us a comment and let us know what you’re up to!
In the meantime, here’s a quick recap of Conversion Sciences’ 10 most popular articles from 2016.

1. 5 Elements of Persuasive Writing that Make Your Posts Takeoff
   
2. 7 Best Practices for Using Exit-Intent Popovers, Popups
   
3. 5 Tactics for Increasing Your Telephone Sales
   
4. 12 Rules for Maximizing Conversions from AdWords
   
5. 10 Value Proposition Upgrades That Increased Conversions
   
6. AB Testing Statistics: An Intuitive Guide
   
7. The 20 Most Recommended AB Testing Tools By CRO Experts
   
8. Can Live Chat Increase Conversions?
   
9. The Ultimate A/B Testing Guide: By Conversion Sciences
   
10. The Proven AB Testing Framework Used By CRO Professionals

And of course, if you’d like to have a group of proven experts handle your CRO efforts in 2017, the Conversion Sciences team is here to help. Our calendar fills up fast this time of year, so don’t put it off.
Contact us right now to schedule a free consultation.