Would You Drink Brown Orange Juice? How Colors Affect Conversions [INFOGRAPHIC]
Color preferences are deeply rooted emotional responses that seem to lack any rational basis, yet the powerful influence of color rules our choices in everything from the food we eat to the clothes we wear to the cars we buy.
- One study found that magazine readers recognize full-color ads 26% more often than black-and-white ads.
- 92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.).
- 2 out of 3 consumers will not buy a large appliance unless it comes in their favorite color.
Color has a powerful psychological influence on the human brain. Others have used color to their advantage and now you can do the same. Check out this infographic by our friends at KISSmetrics.
Source: How Colors Affect Conversions – Infographic
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests - April 15, 2025
- Four Things You Can Do With an Inconclusive A/B Test - April 14, 2025
- A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
Leave a Reply
Want to join the discussion?Feel free to contribute!