UX vs. CRO Webinar Replay

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The knockout punch came near the end of the webinar. Who won, UX or CRO?

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We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts.

First, we helped redesign a client site using conversion optimization. During the redesign, the client experienced significant increases in demos and sales of its software. To date we’ve almost tripled their demo requests.

Then, I happened across a landing page that I felt was very well done. When I asked the designer of that page how they had arrived at that design, Adam Treister told me they had done a UX process on it. And he had documented the process in a Udemy course. The page increased enrollment clicks by 246%.

Two different approaches. Two great results. I invited my UX friend Sarah Jabeen of DiscoverSTEAM to debate this with me. How are these two process different? How are they the same?

There is only one way for you to find out.

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Everyday Behavioral Sciences Webinar

How do you diagnose a poor performing landing page?

Sticky shows us how to use eye-tracking to build landing pages with killer conversion rates.
  • Why behavioral science is your new superpower.
  • The true cost of "Launch and See" marketing.
  • How to apply eye-tracking reports and videos.
  • The components every landing page should have.

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.