Social Commerce: Which Social Media Platforms Drive the Most Sales? [INFOGRAPHIC]

Do Facebook posts, Tweets, and YouTube videos convert anything into sales? Are we wasting our time? Is there really any point in social commerce at all?

To better understand how social media is impacting the eCommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. In the process, they uncovered loads of interesting statistics that you need to see.  Some surprising facts include:

        

  • 85% of all orders from social media belong to Facebook.
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  • Vimeo and YouTube beat out Pinterest, Instagram, AND Twitter in conversions. Video content consistently converts at 1.16%.
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  • Social orders drop by 10-15% on the weekend.

Social CommerceCourtesy of Conversion Sciences Web Optimizers

Shelly Koenig

Everyday Behavioral Sciences Webinar

The Results of 2 Years of Optimization

This is how it's done. Join Joel Harvey as he takes you through two years of optimization on a software subscription purchase funnel that delivered a 3.5x return on investment.

  • Price-point testing.
  • How to communicate value.
  • Increase trial conversion rates.
  • Use of social proof and risk reversal.

Don't miss this rare opportunity.

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