Even though the election season is over, I’ve opted to extend the debate and move it into the realm of online marketing. In 4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages I compare the anti-science efforts used by politicians and their campaigns to the anti-science efforts stacked against you, my fellow marketer.
The most egregious of the anti-science foes is the person who actively campaigns against data-driven marketing, using any of several excuses. You may have heard them yourself.
- Everybody else is doing it.
- It’s not “on brand.”
- I wouldn’t respond to that!
- It’s not creative enough.
- Give visitors the facts and they’ll figure the rest out.
- We sell to everyone!
Read the entire article at Search Engine Land, or listen to the article via the Conversion Scientist Podcast.
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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.