Landing Page Optimization with Tim Ash
Tim Ash and Brian Massey talk about finding your customer creation equation in this installment of Landing Page Optimization on Webmaster Radio.
My favorite quote from the discussion is, “There’s a big dumb bouncer in your brain.”
Thanks for that, Tim.
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Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
Hey Brian, I listen your conversion on LPO & that is one of the inspirational conversion I have listened.
I have one dough about on LPO that is experience & subconscious are working most important role while getting returning as well as at the time of branding.
Now the question is about what should I have to do while doing redesigning the website? May I stick with same color or same looks with minor changes? Or May I go with complete makeover on my website.
Looking for an expert opinion.
Thanks
Nitesh, redesigning is a very good topic. I wish I’d added a chapter to my book on redesigns. The problem is that you don’t know what is working and what is not working on your current site.
What if the color and looks are helping conversions? Changing them is a mistake.
The best way to redesign is step by step. Change the things on the site that you think are blocking visitors, but do them with tests. If the change increases conversion rates, keep it.
Rarely do I see a site in which color or design is a major limiting factor. More often it is clarity, navigation, copy, value proposition, offer, form length, trust, ease of checkout, etc.
Too often we redesign because “it’s just time.” Unfortunately this hurts frequent and return visitors who are comfortable with the “old” design.
Redesign in steps. Here’s a good example from our friends at Wider Funnel: http://www.widerfunnel.com/case-study/an-introduction-to-evolutionary-site-redesign-and-widerfunnels-blog-redesign
Thanks