Google Analytics Setup Basics [Audio]

We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference.

Like naming your Views so that you can find the right one easily.

Or adding a RAW data view so that you can effectively “backup” your Google Analytics information.

I address these and a few more setup issues in my most recent Marketing Land Column, A Google Analytics Setup Checklist.

Listen on The Conversion Scientist Podcast

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[Update]

The other lower-case filters are defined as follows:

Lower case campaign

The Google Analytics filter to make the campaign name lowercase.
The Google Analytics filter to make the campaign name lowercase.

Lower case Referrals

The Google Analytics filter to make the referral field lowercase.
The Google Analytics filter to make the referral field lowercase.

 

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.