Eye Tracking Conversion Lessons and Shopping Cart Abandonment – For Further Study

7 Conversion Lessons Learned From Eye Tracking

@neilpatel collects some of the most interesting eye-tracking images available and provides seven insights that can help you design your pages and choose images. We have done our own eye-tracking study of business video and you can get the full report now. The report offers similar conclusions for the use of video in a landing page. It includes over 30 minutes of embedded video that you can watch yourself.

Neil’s conclusions include:

        

  • Be careful you you use [images of] people
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  • That people love media (especially on search results pages)
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  • That men and women look at images differently
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  • That simple images can be more effective
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  • The power of the left side of the page
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  • The power of faces
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  • That people love hand-written notes (my favorite)

Enjoy the images he provides.

Shopping Cart Abandonment: Why It Happens & How To Recover Baskets Of Money

@peeplaja offers a great post on shopping cart abandonment
In my book I say that abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business.

Good abandoners leave because they aren’t done with their shopping process. The challenge is to get them to come back and buy when they are done. There are several strategies here for retargeting the visitor who abandons using email and ads.

Bad abandoners leave because you surprised them or didn’t provide the information they were looking for. This kind of abandonment can be treated by improving the checkout process and by using pricing and shipping strategies.

Abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website.