Persuasive Writing

Writing Killer Conversion Copy with Joanna Wiebe of [Audio]

I’ve been putting the finishing touches on my Conversion Conference presentation entitled Creating Killer Conversion Copy: Emails, Landing Pages, PPC Ads and More.  I asked Joanna Wiebe of to give me her opinion on writing copy that converts. She clearly has an opinion. I thought Scott Stratten was the epitome of a Canadian Diva….

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63 Great Email Subject Lines from the SXSW Catalog

Your commercial email would enjoy significantly greater open rates if you used subject lines like SXSW session titles. No one’s going to click through from your email if they don’t open it and read it. Here’s a list of my favorites.

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The Magic Email for Freelancers and Job Seekers

It’s 130 words long, and can build your practice or get you more interviews Email is the biggest social network on the planet. Even 80-year-olds have been on email long before giving Facebook a try. Because of this, it is the most effective tool for building a network that will connect you with the people…

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