Conversion Optimization

41 Other Blogs You May Enjoy

The Junta 42 has published their annual (and last) list of 42 top content marketing blogs. The Conversion Scientist is #23, and honored to be among some great sites.

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Hot Seat Video: Content Marketing and Conversion

This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.

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Your Service Providers Should Help You With Your Conversion Rate

Online services host our webinars, sell tickets to our events, let people buy our products, manage our appointments and almost everything else we do as online marketers. Sometimes, these services behave as if they don’t want us to know the conversion rates of their services.

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Your Social Media Avatar and Conversion

Our social media avatars don’t have to be boring, and in fact they can be quite instrumental in engaging with visitors to our Web site, Facebook profile, Twitter stream and more.

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Converting the Toughest Visitor of All: Googlebot

Every site has one visitor in common: Googlebot. Googlebot is an unusual visitor that few of us understand. So how do we get copywriters, designers, developers and marketers to configure their site for this powerful king-maker visitor? The same way we do this for our human visitors: We personify them.

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Four Lessons Learned

Can you send a daily email to a business-to-business email list?   One of my favorite conversion strategies is the second chance. The second chance only comes when I have a way to continue the conversation; to get someone to come back again and let me make my case again.   There is no better…

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Getting a Reaction from Your Online Marketing

Can something as complex as online sales conversion be boiled down to some like a chemical reaction? The answer is yes, and these basic marketing reactions make it easy to create interesting new combinations.

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Mobile Social Intelligence (INFOGRAPH)

INFOGRAPH: Tim Hayden gave a thought provoking presentation on the integration of the live, mobile and online life of our prospects and customers, including some important tips on the use of QR Codes and email.

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To the Bat Cave! Your Own Secret Conversion Marketing Laboratory

Sometimes it’s better to ask forgiveness than permission Warning: this information will make you a more successful marketer, but may also put your immediate job in jeopardy. To be a true hero, you must have two things:      An arch nemesis      A secret Unfortunately for those of us in marketing, our nemesis…

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Introduction to the Conversion Marketing Stack

Your conversion marketing practice is actually a “stack” of disciplines each of which you will have some level of capability with. If you are marketing online, you are involved with conversion issues by definition.

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