What is a Conversion Scientist? (Video)
Editor’s Note: For our new year, we thought we would look back, way back to November 29, 2009. Did I ever really look that good?
“Conversion is a science and an art. If you get the science right, you get to have fun with the art.”
Jonas Lamis at Tech Ranch invited me to sit down with him and talk about my favorite topic: conversion.
For some unknown reason, I was succinct and somewhat articulate. Go figger.
Watch the video to find out why you might need a Conversion Scientist in your business. I also give my best advice to any entrepreneur who wants to make the Web a key strategy in their business.
Brian Massey and Jonas Lamis talk Conversion
Register for BYOContent: The Extreme Conversion Makeover and see for yourself how to turn content into leads and sales.
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
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- How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
- Using AI to Chat with your Online Business - July 10, 2026
Great article.