It's Too Late to Optimize

For those of you who optimize, and benefitted from a more efficient online store or higher lead conversion rate this holiday season, we straighten our lab coats and salute. You should enjoy one of our more cheerful holiday treats.
For those that aren’t going into this holiday season with a 20%, 30% or more revenue lift from this year’s optimization efforts, we offer this cautionary tale set to the music of Timbaland feat. One Republic.

2016 is just around the corner. Don’t be singing this song next year.

Sing along to the instrumental video at the bottom of the post.

I’m holding onto hope
Got the holidays coming ‘round
It’s Black Friday night
But my cart don’t make a sound
You tell me that you need me
Then you go and simply bounce
But wait…
You tell me that you’re sorry
Then you bought from someone else, and said…

That it’s too late to optimize, it’s too late
I should have hypothesized, it’s too late

I want another chance, make a call, add to cart, click through
And I need you like a heart needs a beat
(But that’s nothing new)
Yeah yeah

I offered you a discount, fifteen percent, it’s true
And you say
Sorry like the buyer Google let me think was you,
But I’m afraid

It’s too late to optimize, it’s too late
My shoppers were traumatized, it’s too late
Woahooo woah

It’s too late to optimize, it’s too late
No calls to super-size, it’s too late
I shouldn’t have compromised, it’s too late
I just didn’t realize, it’s too late
My site wasn’t quantified, it’s too late
I’m going to be down-sized, it’s too late
And now I am ostracized, it’s too late
A hanky to wipe my eyes, it’s too late

I’m holding onto hope
Got the holidays coming ‘round…

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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Latest posts by Brian Massey (see all)

• Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions - August 20, 2024
• The Conversion Optimization Process for High Converting Websites - August 20, 2024
• Two Guys on Your Website: The Surprising Link Between CRO and SEO - June 27, 2024