Website Optimization Lessons from a Christmas Card

Don’t toss out those holiday cards you’re getting! There are lessons to be learned in those colorful envelops.
We wanted to pick the right Christmas Card to send to clients and friends, and decided to analyze four different options.
What we learned was often applicable to a successful website.

Website Optimization Lessons from a Christmas Card Video

http://conversionsciences.wistia.com/medias/gcj49vw3jx?embedType=async&videoFoam=true&videoWidth=501
What You Can Learn About Website Optimization from Christmas Cards
We sought to maximize the Open Rate of the card as well as a new metric, Pins (to the office wall) per Recipient, or PPR. Our thinking is that, f the card is effective, it will be displayed for others to enjoy.
Consider it our Christmas card to you.

Author
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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

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