The 12 Days of CROstmas
On the first day of CROstmas my website gave to me
An increase in RPV.
Image courtesy fangol on sxc.hu
On the second day of CROstmas my website gave to me
Two split tests and an increase in RPV.
On the third day of CROstmas my website gave to me
Three fresh sales, Two split tests and An increase in RPV.
On the fourth day of CROstmas my website gave to me
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the fifth day of CROstmas my website gave to me
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the sixth day of CROstmas my website gave to me
Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the seventh day of CROstmas my website gave to me
Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the eighth day of CROstmas my website gave to me
Eight maids emailing, Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the ninth day of CROstmas my website gave to me
Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the tenth day of CROstmas my website gave to me
Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the eleventh day of CROstmas my website gave to me
Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the twelfth day of CROstmas my website gave to me
Twelve pages landing, Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bouncers staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests
And an increase in RPV.
Hope you enjoyed and sang along the 12 days of CROstmas!
May Your Holiday Hypotheses All Come True
How do you create a warm, joyful feeling from ordinary paper?
Children, puppies and heart-felt copy: these are the hallmarks of a card that can convert even the biggest scrooge into a quivering pool of good cheer.
What are you sending to your clients and prospects? Is your card working to get them to open what is inevitably only one of hundreds of cards they will receive?
In classic Conversion Scientist style, our Holiday Wishes come with a bit of education. Join the Conversion Scientist as he shows you how to choose and create holiday cards that appeal to the widest audience.
Wishing you the warmest of Holidays from all of us at Conversion Sciences.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
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Education: Texas A&M University, BS Computer Science and Management
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Very enjoyable Brian!
Thanks, Tom. Happy New Year!
Is any of this accurate? I enjoyed the read, cheers Brian.
There is a little inside baseball here. RPV is Revenue Per Visit, which is a better measure of success than Conversion Rate.
Split tests are how you increase RPV. This results in new sales or new leads.
In an eCommerce site, Add to Cart is a good thing (if abandonment rates aren’t too high).
If you’re doing well, bounce rates go down, you continue testing, emails convert better, and Twitter visitors (and other social visitors) convert better.
The forms on your landing page get completed.
Credit cards clear (sales).
And pages landing? It’s a weird play on words. Pages don’t land, but visitors do.
So it’s all good.
And it doesn’t require receiving foul and housing dancers, pipers, maids, etc.
It made sense to me.
Thanks for the comment.
Ahhh. Now I understand what RPV stands for.
Had me wondering for days.