Brian Massey

Bio

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Posts by Brian Massey:

8 Posts That Affect Your Blog’s Organic Traffic

How does one build traffic to a blog? That’s easy. One writes. One posts. One shares. Unfortunately, not all posts are created equal. Not all topics interest the same number of readers. And not all keyword phrases get the attention of the great granter of traffic, Google. Having blogged since 2005 on marketing topics, from…

Read Post

A Call to End CRO Forever

The optimization industry is plagued most by a  poor acronym: CRO. Here is my reasoning for changing this damaging moniker. The Importance of Acronyms The three letter acronym (TLA) that defines an industry or organization is crucial to its success. We all know of organizations who’ve been carried by their TLA. IBM comes immediately to…

Read Post

Cognitive Biases, Data Scientists, Great Landing Pages [For Further Study]

What’s on the Conversion Scientist’s reading list these days? Business Insider: 20 Cognitive Biases that Screw Up Your Decisions If I was to rename this article, it would be, “20 Kinds of Best Practices and Why They Won’t Work”. It is bad news to rely on best practices that are unsupported by data or testing….

Read Post

We Want to Give You $10K This Year for a Referral

We just sent a sizable check to someone. They didn’t do any work for us. They didn’t deliver any software, designs or furniture. They didn’t install a hot tub or trim the trees outside our office. They didn’t threaten us. All they did was trust us to help one of their clients. The relationship has…

Read Post

Why PPC and CRO are So Sweet Together

We just finished a webinar on PPC and CRO that was, for me, one of the most fascinating I’ve participated in. The reason is that Jim McKinley of 360Partners brought in some very interesting data on the relationship between PPC and CRO. You know how data gets me excited. We also got some good questions…

Read Post

The Cognitive Biases that Infest Your Website Redesign

I state that, “” in my September Marketing Land column The Biases that Drive Crazy Decisions. A large part of the column is dedicated to the biases found in website redesigns. These include Pro-innovation Bias, Stereotyping, Overconfidence and Blind-spot Bias. Of these, the most fascinating has to be the Pro-innovation Bias. You can see its…

Read Post

4 Ways to Get a CRO Budget for Next Year

If you ever went to the government and asked them what your fair share of taxes should be, they would first ask you how much you made last year. And that would likely be the answer. Likewise, a conversion optimizer would probably be the last person to ask how much to budget for conversion optimization….

Read Post

The CRO + SEM Agency: Challenges and Opportunities

Will CRO agencies adopt SEM, or will SEM agencies integrate CRO? The perfect storm of online business, the peanut butter and jelly, the gin and tonic, the Abbot and Costello will be SEM and CRO. The reason is that the conversion rate of any business is calculated by dividing transactions (leads, sales or calls) by…

Read Post

Increase Conversions on Low-Traffic Websites

Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. You can do statistical optimization using split testing if you have enough conversions, but this usually comes with more traffic. The second answer is to get more conversions so…

Read Post
Category: AB Testing

Sliders, Greeters, and Headlines – Dos and Don’ts [For Further Study]

Increase conversion rates with Headlines, Carousels and Online Greeters. Useful articles from across the web.

Read Post

Hypotheses: Deciding what to Test

Today’s question is at the heart of AB testing. “How do you decide what elements of a site to test?” We call the test “hypotheses.” But, a better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come…

Read Post
Category: AB Testing

What are some strategies for reducing bounce rate?

This is a common question, and requires an understanding of the definitions of bounce rate.” The bounce rate is a bit slippery and requires some examination. The intention of measuring the bounce rate is to figure out how many of your visitors are leaving almost immediately after arriving at your site. This metric provides for…

Read Post

Get More Online Sales with the Elements of Conversion

One of my most requested and highest rated presentations for online sales is The Chemistry of the Landing Page. It’s part of our Conversion Course. The elements combine to make an effective landing page. Here’s the equation for a successful landing page: This formula tells us that an effective landing page takes a Web Page…

Read Post

Headlines: 14 Ways to Make Them Amazing

One of my webinar attendees asked the question, “What are some of the best headlines you’ve tested?” Of course, most of the best headlines I’ve found were the ones I’ve written. Well, that’s not completely true. They were the best until I tested them. Often my favorites didn’t win. Nonetheless, headlines are one of our…

Read Post

Why You Can’t Ignore Mobile Web Traffic

Joel the Conversion Scientist gives away everything he has learned about the mobile web in this replay of his Mobile 2.0 Judgment Day webinar.

Read Post

Send this to a friend