Service sites have an advantage: you can try the product right there on the Web. They have a disadvantage, though: two conversions to buy. I analyze some bacn I received from simple CRM site Pipedrive. I provide some best practices for this overlooked strategy.
Content Marketing in a Blink: The Content Grid v2 [Infographic] | Eloqua Blog Oct 18, 2011 03:59 pm Does your company have a Markishing department yet? That’s a Marketing/Publishing department, and if you don’t you better start working on it. This infograph from Eloqua illustrates the power of content at various stages of the purchasing […]
Steve Krug gave an inspiring and enlightening Keynote presentation at Conversion Conference NY 2011, and we captured his wisdom using Instagraph technology for your viewing pleasure. Click to Enlarge What is the right conversion recipe for your business? Find out in the free online conversion video, “So What Kind of Website are You Running Anyway?”
Watch the full webinar on using buyer personas to deliver a high-converting website. Accelerating Your Online Business by Optimizing for Buyer Personas.
Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles Oct 06, 2011 10:49 pm @GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get. For those that want to drill down on Advanced Segments in Google […]
PPC Help: Improving your Landing Page | Trada I’ll say it again: If your SEM company isn’t INSISTING on helping you with landing pages; if they are satisfied to pick any page on your site as a destination for your expensive PPC marketing; then you are being taken to the cleaners. Most of what you […]
I’ve given Google Analytics a more human face, and I think it will work for you as well. I provide a how-to video.
QR Codes and Short URLs: There are some interesting things you can do with them, including mobile microsites, track with analtyics, play video and more.
Instead of starting with a template, start your landing pages from the call to action and build it backwards. This will avoid the introduction of elements that reduce your conversion rates unnecessarily.
Five conversion “patterns” or “signatures” for Web sites, that has stood the test of time. Knowing which conversion signature your website matches tells you where to put your focus to increase leads, sales or both. (Podcast)
