About Brian Massey

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Entries by Brian Massey

The Black Hole in your Website

The picture below illustrates all too well the dangers of running a website without some kind of conversion optimization effort. What you are seeing is the office where an un-optimized website was hosted. The site was designed by an agency that let the charismatic CEO influence the design. Unfortunately, little attention was paid to the […]

Is Conversion Science Sexy?

While I think we look smashing in our lab coats, I can’t say that I’ve ever thought of what we do as “Sexy.” Conversion Science is exciting, challenging and perplexing, a perfect combination for the trained and curious person drawn to this kind of work. But sexy? Writing in The Harvard Business Review authors Thomas […]

I want to talk to that developer you know

Perhaps you can help me. It turns out that optimizing websites has “caught on” so to speak. There’s reason to believe that applying science to the “art” of creating effective websites is going to be a big thing. Our business is certainly growing and profitable. Now, we are ready to grow our development team. Do […]

Conversion Accelerators

It’s job is to give you some ideas about where to invest to increase conversion rates and revenue per visit for your site. Once you have been inspired, your next question should be, “What evidence do we have that would support any one of these strategies?” Ask your team or give us a call. Video […]

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