Why do we have to work so hard to get our persuasive messages heard? Why is it conversion so difficult? Why don’t people read? This presentation introduces you to two “bouncers” in the human brain that keep marketing messages from penetrating and tells you what to do about them.
While I think we look smashing in our lab coats, I can’t say that I’ve ever thought of what we do as “Sexy.” Conversion Science is exciting, challenging and perplexing, a perfect combination for the trained and curious person drawn to this kind of work. But sexy? Writing in The Harvard Business Review authors Thomas […]
On-screen Markup can increase engagement and keep viewers around longer. My online landing page webinars are quite different from most you’ve seen. Why is that? Because I do live on-screen critiques of the landing pages. You can see me in action on August 21 during my webinar The Chemistry of the B2B Landing Page with […]
Perhaps you can help me. It turns out that optimizing websites has “caught on” so to speak. There’s reason to believe that applying science to the “art” of creating effective websites is going to be a big thing. Our business is certainly growing and profitable. Now, we are ready to grow our development team. Do […]
Apple has joined the posers. “We love our customers!” “We are the leader!” “We start by asking, ‘How will it make you feel?’” Apple was one of those brands that just didn’t have to say how they worked. They created products we didn’t expect and then showed us the products — with the same style […]
Maturity Models were all the rage at Conversion Conference Chicago 2013, but they can make you feel like you’re living with your marketing parents — immature. Don’t feel bad. We didn’t get a perfect score and we do this for a living (see below for how we score). Maturity models aren’t a way to judge […]
It’s job is to give you some ideas about where to invest to increase conversion rates and revenue per visit for your site. Once you have been inspired, your next question should be, “What evidence do we have that would support any one of these strategies?” Ask your team or give us a call. Video […]
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! Jan 02, 2013 11:43 pm Comments: @Avinash Kaushik has a unique ability to make analytics human. I don’t share many analytics posts with you, as I don’t want to scare you off. But I fear I may be underestimating you. Here are ten very […]
I’m going to make this brief. Get a free copy at the Amazon Kindle Store As a reader of The Conversion Scientist, I’m offering you free copy of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist for your Kindle, iPad or Smarthphone. All you have to do is visit the Amazon Kindle […]
Tim Ash and Brian Massey talk about finding your customer creation equation in this installment of Landing Page Optimization on Webmaster Radio. My favorite quote from the discussion is, “There’s a big dumb bouncer in your brain.” Thanks for that, Tim. [bookpromo]
