Writing Killer Conversion Copy: Getting Past the Bouncers in Your Brain
Why do we have to work so hard to get our persuasive messages heard? Why is direct response copywriting so difficult? Why don’t people read?
This presentation from ConversionSUMMIT 2013 and ConversionJAM 3 introduces you to two “bouncers” in the human brain that keep marketing messages from penetrating and tells you what to do about them.
Writing Killer Conversion Copy Live
Writing Killer Conversion Copy Slides
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I think Nike should use slide #3’s scientific selling argument of “lowers the average wearer’s Crotch Heat Index (CHI) reading by up to 22%” to sell their “Drifit” athletic lines of clothing.
No one wants to be the one leaving excessive moisture on the equipment at the gym. :)
They could do a study to calculate the MDI (moisture depository index) of their clothing.
Is the slideshow presentation supposed to have audio?
I’ve added the video of the presentation and you can follow along using the slides. Thanks for improving this article!
Thanks for the quick reply! I will watch the video tomorrow morning. :)