Writing Killer Conversion Copy: Getting Past the Bouncers in Your Brain
Why do we have to work so hard to get our persuasive messages heard? Why is direct response copywriting so difficult? Why don’t people read?
This presentation from ConversionSUMMIT 2013 and ConversionJAM 3 introduces you to two “bouncers” in the human brain that keep marketing messages from penetrating and tells you what to do about them.
Writing Killer Conversion Copy Live
Writing Killer Conversion Copy Slides
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Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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I think Nike should use slide #3’s scientific selling argument of “lowers the average wearer’s Crotch Heat Index (CHI) reading by up to 22%” to sell their “Drifit” athletic lines of clothing.
No one wants to be the one leaving excessive moisture on the equipment at the gym. :)
They could do a study to calculate the MDI (moisture depository index) of their clothing.
Is the slideshow presentation supposed to have audio?
Ashley,
I’ve added the video of the presentation and you can follow along using the slides. Thanks for improving this article!
Brian
Thanks for the quick reply! I will watch the video tomorrow morning. :)