Why do we have to work so hard to get our persuasive messages heard? Why is direct response copywriting so difficult? Why don’t people read?

This presentation from ConversionSUMMIT 2013 and ConversionJAM 3 introduces you to two “bouncers” in the human brain that keep marketing messages from penetrating and tells you what to do about them.

Writing Killer Conversion Copy Live

 



 

Writing Killer Conversion Copy Slides

 


 

Brian Massey at Conversion SUMMIT

Invite Brian to speak and entertain at your next event.

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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
10 replies
  1. Lewis LaLanne - NoteTakingNerd
    Lewis LaLanne - NoteTakingNerd says:

    I think Nike should use slide #3’s scientific selling argument of “lowers the average wearer’s Crotch Heat Index (CHI) reading by up to 22%” to sell their “Drifit” athletic lines of clothing.
    No one wants to be the one leaving excessive moisture on the equipment at the gym. :)

    Reply

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  2. […] Writing Killer Conversion Copy: Getting Past the Bouncers in Your Brain […]

  3. […] Writing Killer Conversion Copy: Getting Past the Bouncers in Your Brain […]

  4. […] Writing Killer Conversion Copy: Getting Past the Bouncers in Your Brain […]

  5. […] Brian Massey the Conversion Scientist shows you what’s keeping your prospects from converting and how to write killer conversion copy in these slides from his presentation at Conversion Summit 2013. […]

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