Unexpected Formulas
Someone once said, “The definition of insanity is to pet a dog that is on fire.”
Someone else once said, “The definition of insanity is doing the same thing over and over and expecting different results.”
“Every click is a promise you must keep.”
Stop doing the things that don’t work over and over.
Why your Web Developer and Designer are giving you bad advice.
Insanity is often a by-product of safety. “If everyone is doing it, it must work,” is the mantra of this kind of crazy. This is the place from which designers and developers work.
“Every audience is different”
It’s time to find out for yourself what your audience wants and what makes your visitors turn in to prospects and customers on the Web.
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Latest posts by Brian Massey (see all)
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I believe this is a quote from the HBO mini series “Generation Kill”.
That is one place. I’m thinking of something much earlier. Hint: It was a late night show.
Ok – I’ll take a punt with Gary Busey
Martin