Someone once said, “The definition of insanity is to pet a dog that is on fire.”

Someone else once said, “The definition of insanity is doing the same thing over and over and expecting different results.

“Every click is a promise you must keep.”

Stop doing the things that don’t work over and over.

Why your Web Developer and Designer are giving you bad advice.

Insanity is often a by-product of safety. “If everyone is doing it, it must work,” is the mantra of this kind of crazy. This is the place from which designers and developers work.

“Every audience is different”

It’s time to find out for yourself what your audience wants and what makes your visitors turn in to prospects and customers on the Web.

Brian Massey
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