Tracking Paypal With Google Analytics and Google AdWords

PayPal is a preferred method of payment for many of your visitors. Even if you’ve got a merchant account and gateway all setup, you should consider PayPal as an alternative source.
However, measuring transactions through PayPal is problematic. Or it was?

For more on ecommerce checkout strategies, see Mobile Ecommerce Checkout: Maximizing Conversions

Cathy Tilton
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