Courtesy http://www.sxc.hu/profile/Ambrozjo


Today, let’s rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business.

Ode to the Big Red Button

It is a gift both wise and sage
The big red button on my page
It calls, it beckons without retort
“Join,” “Add to cart,” “Get that free report”
Yes, I think a link is fine
So blue and bright and underlined…
Read the rest…

The following two tabs change content below.
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
1 reply

Trackbacks & Pingbacks

  1. […] can eat conversion data for breakfast and churn out beautiful copy by lunch time (if you’ve read Ode to the Big Red Button, then you know what I mean). Now here’s Brian’s take on the hottest conversion trend, the […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *