Writing Killer Conversion Copy: Getting Past the Bouncers in Your Brain

Why do we have to work so hard to get our persuasive messages heard? Why is direct response¬†copywriting so difficult? Why don’t people read?

This presentation from ConversionSUMMIT 2013 and ConversionJAM 3 introduces you to two “bouncers” in the human brain that keep marketing messages from penetrating and tells you what to do about them.

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Brian Massey at Conversion SUMMIT
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