Is Your Stubborn Bounce Rate Mocking You? [AUDIO]

The graph above is real. It is the result of more accurately measuring the bounce rate of my blog.

Most of us, at one time or another, have not only been frustrated with our bounce rate, but completely puzzled about what to do about it.

In my latest Marketing Land article, Using A Google Tag Manager Listener To Get Your Real Bounce Rate, I will guide you toward a more accurate bounce rate. I will walk you through the steps to use The Timer Listener to time the visit duration of each of your visitors and get those percentages down where they belong.

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A bounce is any visit for which the visitor only looks at one page and does not interact with it. If you’re publishing a blog, this is truly unfair as someone may spend minutes reading a post, and still be counted as a bounce.

Fixing Your Bounce Rate

Find out how to ease some of your bounce rate stress along with the answers to the following questions and more.

  • What is Boing Fallacy?
  • Does Google Tag Manager (GTM) making anything easier?
  • How can I change the way Google Analytics calculates bounce rate?
  • How do I get that tenacious bounce rate down?

Recording your bounce rate more fairly makes you feel better, since your bounce rate should go down. This exercise will give you some experience in playing with GTM’s new listeners.

110 Point Ecommerce Checklist

Everyday Behavioral Sciences Webinar

Our Best Ideas for Ecommerce Websites

We assembled our Conversion Scientists in a room and asked them to list out what they consider testing when given an ecommerce website.

This is what they told us.


  • 110 ideas in 17 pages
  • Full color examples
  • From the home page to the cart.

Keep this resource on your desk always.

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.