Visual Live Blog: Scott Stratten Breaks up with Social Media at PubCon

At PubCon 2010 in Dallas, UnMarketer (@unmarketing) Scott Stratten’s keynote "Social Media, We Have to Talk" was, well, Scott. That means funny, frank, and contrarian. The audience loved him.

His keynote rant ranged from "Breaking up with Social Media" to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.

Coincidentally, the best conversion strategy is to produce great content.

 

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Scott Stratten Keynote PubCon 2010 Dallas

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Additional Coverage

PubCon South 2010 Day 2, Elmer Boutin 

Live from PubCon South: Keynote by Scott Stratten, Janet Driscoll Miller