ConversionCast: Site as a Service

If you are building a site as a service website, you have some important advantages when converting visitors to subscribers.

Editor’s Note: While Spinscape is no longer in business, there is something to be learned from my critique of the site.

View additional ConversionCasts at the Conversion Scientist blogIn this ConversionCast™ we review the conversion strategy for online application I am a big fan of mind-mapping software.

The Site as a Service Pattern

This site follows the Site as a Service Web pattern. You can identify your Web pattern by listening to my presentation at Innotech.

The key strategies for a SaaS pattern are:

  • Trial or Demo and a Home Page that encourages the trial
  • Effective signup Process
  • E-mail notifications that encourage use and subscription

Yes, there are more things you could do to increase conversion, but if you don’t get these right, the rest is not going to help much.

If you can delivery what you offer online, you have some marked advantages over other patterns.

  • You can move a visitor quickly through the conversion funnel, from awareness to action.
  • You can use a trial or demo to begin a relationship with your visitors
  • You can find new reasons to email your subscribers using notifications and updates

Enjoy this 15 minute review.

Tell us what your Site as a Service offers in the comments below.

110 Point Ecommerce Checklist

Everyday Behavioral Sciences Webinar

Our Best Ideas for Ecommerce Websites

We assembled our Conversion Scientists in a room and asked them to list out what they consider testing when given an ecommerce website.

This is what they told us.

  • 110 ideas in 17 pages
  • Full color examples
  • From the home page to the cart.

Keep this resource on your desk always.

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.