Here's What a $10 Million A/B Test Looks Like to Us
We see millions of dollars in additional revenue through our A/B test strategy. Here’s how we do it.
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
We see millions of dollars in additional revenue through our A/B test strategy. Here’s how we do it.
We encourage every online marketer to begin experimenting with split testing as soon as possible. It is a skillset that empowers marketing to really understand their visitors and generate more revenue from existing traffic. One of the first hurdles you will have to get through is the “damn lying test” phenomenon. This is when a […]
A “split” is not usually considered a good thing in the world of prophylactics. However, a condom shop that is “split testing” is going to have happy customers and prosperous owners. I had the great pleasure of visiting Estonia and the Netherlands on a speaking tour. While in the Netherlands I stayed in a real […]
Dear Mom, Just came back from a speaking tour of Europe. One of the highlights was Digital Elite Camp 2014 in Tallinn, Estonia. I met some of the smartest people in online marketing. We shared ideas, we danced, and we swam in the freezing Baltic Sea. Here are some pictures from this adventure. To new […]
Choosing the right price for your product can be stressful and confusing: Pick a low price and you’ll earn too little from your sales, pick a high price and you’ll sell only a few products. So, what is the best pricing practice for my product? The following infographic by Blog Growth will show you 7 […]
The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We […]
How helpful would it be to know what prices and features your competition was thinking about using? One of my readers just sent me a very revealing screenshot. It is one of the pricing pages that Optimizely is testing. It was found by “spying” on their test data. We are able to see this […]
Conversion optimization is now a recognized discipline in the digital marketing stack. This stack roughly looks like this: Brand Development Awareness Advertising Web Property Development Search Marketing Conversion Optimization Loyalty and Evangelism According to MarketingCharts.com, increasing conversion rates is at the top of […]
Ghostbusters was a touchstone for us. Seven years ago, we were launching into a new marketplace – conversion optimization. Like the Ghostbusters, many didn’t understand the value of what we did. Like the ghosts of the movie, the goblins in a website were invisible and ethereal. So, we turned up the volume, donning lab coats […]
Hear the Marketing Land article The staff was assembled, the stage was set. Representatives from every department plus some of the big brass were sitting around the long conference table. I was about to present the data that showed how successful my marketing campaigns had been for the past month. This was important, because it […]