A “split” is not usually considered a good thing in the world of prophylactics. However, a condom shop that is “split testing” is going to have happy customers and prosperous owners. I had the great pleasure of visiting Estonia and the Netherlands on a speaking tour. While in the Netherlands I stayed in a real […]
Dear Mom, Just came back from a speaking tour of Europe. One of the highlights was Digital Elite Camp 2014 in Tallinn, Estonia. I met some of the smartest people in online marketing. We shared ideas, we danced, and we swam in the freezing Baltic Sea. Here are some pictures from this adventure. To new […]
Choosing the right price for your product can be stressful and confusing: Pick a low price and you’ll earn too little from your sales, pick a high price and you’ll sell only a few products. So, what is the best pricing practice for my product? The following infographic by Blog Growth will show you 7 […]
The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We […]
How helpful would it be to know what prices and features your competition was thinking about using? One of my readers just sent me a very revealing screenshot. It is one of the pricing pages that Optimizely is testing. It was found by “spying” on their test data. We are able to see this […]
Conversion optimization is now a recognized discipline in the digital marketing stack. This stack roughly looks like this: Brand Development Awareness Advertising Web Property Development Search Marketing Conversion Optimization Loyalty and Evangelism According to MarketingCharts.com, increasing conversion rates is at the top of […]
Ghostbusters was a touchstone for us. Seven years ago, we were launching into a new marketplace – conversion optimization. Like the Ghostbusters, many didn’t understand the value of what we did. Like the ghosts of the movie, the goblins in a website were invisible and ethereal. So, we turned up the volume, donning lab coats […]
Hear the Marketing Land article The staff was assembled, the stage was set. Representatives from every department plus some of the big brass were sitting around the long conference table. I was about to present the data that showed how successful my marketing campaigns had been for the past month. This was important, because it […]
There is a point in almost every testing program in which your confidence will be shaken. Even seasoned professionals experience it. We start off with high confidence having identified opportunities to really improve a site. We’re good at getting that low-hanging fruit early on, but we will inevitably find that many of our great ideas […]
Color preferences are deeply rooted emotional responses that seem to lack any rational basis, yet the powerful influence of color rules our choices in everything from the food we eat to the clothes we wear to the cars we buy. One study found that magazine readers recognize full-color ads 26% more often than […]
