The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: Formula: Number of mobile site visitors divided by the number of actions taken, all multiplied […]
What is your landing page selling? You can answer this question in one of three ways: It’s selling what I promised in an ad or email It’s selling my company and its services All of the above The right answer is number one. Number two is an About Us page. Number three is a typical […]
People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have […]
An instagraph infographic captured of Rand Fishkin’s excellent presentation on the changes in SEO at Business of Software USA.
Team, tech, process and scale: these are the primary components shared by Tania Shershin of Homeaway at the Which Test Won Live Event in Austin, Texas. We captured the high-points of her presentation live in this instagraph infographic. If you want to create a culture of testing in your organization, here is a roadmap to […]
High shopping cart abandonment rates are frustrating. So, we rounded up 10 eCommerce checkout usability techniques to charm your visitors into shopping on your site again and again! There are many good reasons for shopping online rather than in person. But, even for those who regularly navigate the pitfalls of the Internet rather than the […]
Why would conferences require their speakers to “behave?” What are show management and show sponsors concerned about? Why do many shows want to review slide decks prior to the show? You can find out what happens when these protections are removed at the UnGagged Unconvention. Use the discount code SCIENTIST for a reduced rate. Imagine […]
Questions can be powerful things, if the questions are good and are leading us in the right direction (normally this means toward better results). When the questions are about the statistical significance of your marketing results, you’ve got a winning combination that will really take you places. So, what are a couple of good questions […]
My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my site’s design to be groundbreaking like […]
“Risk reversal” turns “risky” into “safe.” Find out how on ecommerce site is using risk reversal strategies to increase conversions and sales.
