It’s unfortunate that I have to fly to Las Vegas to catch fellow Austinite Noah Kagan. However, I was glad to have caught his keynote at Affiliate Summit West 2015. Mainly because he gave everyone in the audience $10. Real money. Is he so desperate for attention that he has to buy an audience with […]
The online marketing landscape is more competitive than ever – doubly so if you’re a university or college that’s trying to attract the right kind of students. Although many people think of conversions as something related to business – a sale, a a lead, a subscription, etc. – conversions are just as important to educational […]
Enjoy this fast-paced and very helpful webinar done in partnership with Formstack called “Conversions 101: Optimize Landing Pages for Higher Ed Marketing.” The recorded version is free, and there is a ton of great advice for optimizing your institution’s landing pages.
Get out your number 2 pencils and practice your small circles. We fill in some bubbles for you to help you redesign your home page. What if I told you that, when a visitor reaches your homepage, to them it’s just like taking a multiple-choice test? They have a question and you offer choices. Full […]
We spend our days (and many nights) deciding what could be changed website to increase revenue and leads. Based on our successes, I’d say we’ve gotten pretty good. There are five kinds of things we look at when we are planning website tests. Are these issues on your site? Value Proposition and Messaging Credibility and […]
Ecommerce website decisions are often made without thinking about the impact on sales. In this article, we show you an unfortunate example of this and offer four lessons your ecommerce website can learn from them. What is the last thing you want your visitors to see when checking out? This, maybe? This is the page […]
The year 2015 will be full of surprises, but not everything needs to be a total shocker. We can start planning now for some of what 2015 will bring. So, what should we be focusing on? I am privileged to know some smart entrepreneurs and marketers, the kind of people who would have an informed […]
What is The Conversion Scientist reading this week? Neuromarketing – A Simple Hack That Makes You MUCH More Persuasive If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley’s blog. Here’s a great example of how he uses research to deliver actionable advice to marketers and […]
The ConversionXL Live conference is offering an intimate event in which you can join website optimization pros in the hill country outside Austin.
Online retailer iNature Skincare® sponsored a video that turned into a phenomenon. Released on October 29, 2014, the Comfortable: 50 People 1 Question video had garnered over 4 million views within two weeks. iNature Skincare had sponsored a viral hit. Unfortunately, sales did not rise as much as one would think. Why not? It is […]
