What to Optimize on your Landing Pages [VIDEO]

We spend our days (and many nights) deciding what could be changed website to increase revenue and leads. Based on our successes, I’d say we’ve gotten pretty good.
There are five kinds of things we look at when we are planning website tests. Are these issues on your site?

1. Value Proposition and Messaging
2. Credibility and Authority
3. User eXperience and Layout
4. Social Proof
5. Risk Reversal

I offer explanations and examples in this video taken from my CTA Conference presentation, “How to Optimize the Crap Out Of Your Lead Gen Landing Pages.”
Click the image to watch.

Click to watch Brian Massey at Call to Action Conference

• Author
• Recent Posts

Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Latest posts by Brian Massey (see all)

• We A/B Tested a Web Form Against a Quiz. Here is what we learned. - July 20, 2023
• How to Compare Data When You Move from Google Analytics to GA4 - April 7, 2023
• CRO and SEO Working Together with Jason Fisher - November 17, 2022