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When you think of the machine that is your online business, what do you picture? Do you see something organic? Something mechanical? I think it’s helpful to pick a vision. The marketing and sales functions are too complex. The tools and channels are changing faster today than at any time in history. Thanks, internet. Visualizing […]
Video and Audio. We call them affiliate marketers, infopreneurs or online goo-roos. They push health care products, supplements, exercise tapes, and get-rich-quick schemes. We can learn from them about online sales conversion because they test the hell out of their landing pages.
Discover the retail conversion lessons we can take from Amazon, and the science behind their success. With 38.1% of total eCommerce sales in 2016, Amazon.com is the definitive king of online retail. The next closest competitor trails at just 7.8%. What does this mean for us? It means Amazon is where we should be looking […]
Quick question. Do you remember the 2002 blockbuster movie Minority Report starring Tom Cruise? In the movie, Tom Cruise walks through a mall while escaping from the police where he is greeted personally by advertising billboards: “John Anderton! You could use a Guinness right now!” In a later scene, another advertisement is even more target-specific: […]
Here are six different ways to AB test content elements and the things you should be measuring. There is a critical part of your sales funnel that probably isn’t optimized. When you think about CRO, you think about optimizing your online funnel – your emails, landing pages, checkout process, etc. – in order to acquire more […]
Everybody wants to be the llmpany that came up with the brilliantly clever video or ad or Tweet that got shared by millions. The one where, if you dare to admit you haven’t seen it, everyone else at the party will jump on you demanding, “You haven’t SEEN it?” But here’s the thing: While there […]
In a previous article, we looked at five examples of companies that had success using online quizzes. We’ve seen the end result to each of these success stories and the marketing strategies they incorporated along with their quizzes, but what about the journey they took to get there? Without the proper guide, creating an effective […]
Online Sales have a growth rate that’s 10 times more than their brick and mortar counterparts. This in turn encourages retailers to do everything they can to optimize their selling capabilities. With an emphasis on driving e-commerce sales, finding new and innovative ways to spur online sales requires an effective strategy. If BuzzFeed hasn’t made […]
One of my most requested and highest rated presentations for online sales is The Chemistry of the Landing Page. It’s part of our Conversion Course. The elements combine to make an effective landing page. Here’s the equation for a successful landing page: This formula tells us that an effective landing page takes a Web Page […]
We were surprised at what these six metrics told us about the effective content marketing. What we learned probably applies to you.
